Heinz is a world-class super food company in the United States. Its branches and food factories are all over the world, with annual sales of more than $6 billion. Its founder is Henry Heinz. How did the famous advertising slogan Heinz 57 varieties, the name of a famous company, come from? The second brother of the enterprise will answer questions for you who have dreams.

Henry was born in Pennsylvania in 1844. He began to grow vegetables and sell vegetables when he was very young. Later, he founded Heinz Company named after himself, which specializes in food business. Because Henry is good at management, he won the reputation of a "pickle king" soon after the company was founded. By 1900, Heinz had been able to provide more than 200 kinds of food, becoming one of the well-known food enterprises in the United States.

The success of Heinz is closely related to Henry's focus on creating a harmonious working atmosphere in the company. At that time, the scientific management method of Taylor, the leader of management science, was very popular. In this scientific management method, employees are considered as "economic people", and their only working motivation is material stimulation. Therefore, in this management method, the relationship between owners, managers and employees is strict, and there is no emotion at all. But Henry didn't think so. In his opinion, although money can promote employees to work hard, a happy working environment will promote employees' work even more. So, starting from his own work, he took the lead in breaking the strict relationship between owners and employees within the company: he often went down to the employees to chat with them, understand their ideas about work, understand their difficulties in life, and encourage them from time to time. Everywhere Henry went, he talked and laughed happily. Although he is short, his employees like him very much and work very hard.

With the financial support of his brother John and cousin Frederick, Henry Heinz, in 1876& J. Heinz returned to the company as a milestone year, when they launched the most famous product with Heinz: ketchup. Heinz's product line has been expanding, adding apple butter, pepper sauce and minced meat and other products. In 1890, HJ Heinz (the company became famous after Heinz obtained a controlling interest from his brother in 1888) opened a factory in Allegheny. (It is now the north side of Pittsburgh). Heinz is one of the greatest advertising stunts in history. He distributed some cards that promised participants to be stopped by free souvenirs, thus attracting a large number of visitors to the Heinz exhibition at the 1893 Chicago World Columbia Exposition: 1? The "Heinz" name is engraved on the "pickle" shaped watch ornaments. This success was so successful that the New York Times later reported:

It has just been found that the gallery floor of the farmhouse where HJ Heinz's pickle display shelf is located has sunk due to a large number of people constantly crowding their positions to taste their goods or buy the charm of watches.

But bigger things have yet to come. Henry Heinz put forward one of the most famous slogans in advertising history in 1896:

Heinz 57 varieties means "57 varieties." However, this catchphrase has nothing to do with the actual quantity produced by HJ Heinz. By then, the total number of varieties has exceeded 60 (including plum pudding, strawberry candied fruit, Indian flavor, olive oil, pasta, light cream, gooseberry jelly, chili paste), peanut butter and celery soup). On the contrary, Heinz monitored the billboards on the high altitude train in New York to promote "21 styles" of shoes. Moved by this concept, and realized that capturing and

For the company's slogan, resonance is more important quality than literal meaning. Heinz seeks a perfect number to use in his company's phrases. Heinz settled down at the age of 57, which soon put this number into effect. Within a week, Heinz "can find a place to place it", the green Heinz pickle signboard was engraved with the words "57 varieties". Soon, he ordered the construction of a six story, 120 lamp display screen containing a 40 foot pickle. It was installed at the intersection of 5th and 23rd Avenue in New York City. Until 1906, this electric wonder dazzled New York residents and tourists.

By the time HJ Heinz celebrated its 100th anniversary in 1969, its product line had included more than 1100 products, but over the years, 57 almost covered all aspects of Heinz's corporate culture. In addition to being a company slogan, it also appears in the name of one of their best-selling products (Heinz 57 Steak Sauce), their mailing address (P.O. Box 57) and telephone number (273-5757). It is reported that Joe DiMaggio, the great player of the Yankees, lost the promotion contract of 10000 dollars with Heinz. At that time, his record winning streak in major leagues ended 56 games in July 1941 (he later claimed that the deal with Heinz was just "talking"), until the 1950s, Anyone who writes to Heinz about its upcoming 57th birthday has received a free Heinz product case. In 2001, Heinz spent 57 million dollars to buy Heinz's new home. The Pittsburgh Steelers rugby team is called Heinz Stadium.

Although Heinz has produced thousands of sauces, why is "57 varieties" always advertised by Heinz?

Decryption: Because its founder Henry Heinz believes that 57 is a lucky number. In 1869, 25 year old H · J · Heinz was the first to put his sauce into a transparent glass bottle for sale. His initiative was to let people more intuitively see the purity of sauce. This young man in Pittsburgh may not have thought of it. He thus created a food kingdom with an annual sales of more than 9.4 billion dollars today. In 1896, H. J. Heinz classified more than 60 products into category 57. Since then, the magic number 57 has become a synonym of Heinz and has been used ever since.

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