Many people are not particular about the name and do not know the secret, but the company name as a symbol of the brand still has an unusual role, ordinary entrepreneurs still pay more attention to the company name, today the second brother of the enterprise will introduce to you who have dreams Emphasis on company naming 。
One of the key points in naming the company: no polyphonic characters
The use of polyphonic characters in company naming will bring great inconvenience to people's calls just like the use of obscure characters, and the implication itself is not clear enough. It is easier to feel at a loss when a name has two or more pronunciations after a polyphonic character. For example, there are two readings of "Le" in Lehai Restaurant, one is LE, the other is YUE, which makes people wonder what sound is better. For example, the following words have two pronunciations: Xing, HANG, SHENG, XING, CHONG, QIAN, XI, CHAO, ZHAO, etc. Of course, we do not mean that polyphonic characters should never be used in naming. But at least make sure that others can determine its pronunciation, so as not to mispronounce it
The second point of company naming: avoid using partial words
Trademarks or company names are for consumers to know, and should have taken into account the popularity of words. However, it is regrettable that some companies also have some very serious problems in the naming of trademarks. A soy protein powder factory named its own brand of soy protein powder, instant soy milk products and other products "Gangfeng". Not to mention that ordinary farmers and citizens do not know this, I am afraid that even teachers in universities may not be known by everyone. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with such a trademark can sell well in the market.
The reason why some people use remote words to name themselves is that whether they can get a good name from Jianhuiyu can get a good word. Therefore, when it comes to naming, the first thing I want to list is to look at the Kangxi Dictionary. However, the reality is just the opposite.
A good company name, just like a good article, is to see the magic in the insipidity, rather than relying on obscure characters, multi stroke characters and variant characters. Which is not a common word, such sweet and beautiful names as "Stone", "Founder", "Jinlinong" and "Master Kang".
Three points of company naming: taboo words with obscure meanings
The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.
The names of enterprises and companies have the functions of indicating the nature of the enterprise and suggesting the functions of the product, which requires strong readability. For example, according to Guangming Daily, there is a naming hall in Lanxi City, Zhejiang Province. They first gave themselves the meaningful name "Chishi Chengyang". However, after the sign was put up, no one understood it. The shopkeeper quickly added the sign of "Lanxi Enterprise Culture Service Agency" next to the shop name sign as a supplement. What is meant by "chiding the stone into a sheep"? According to the ancient book "The Legend of Immortals", it is said in ancient times that Huang Chuping's sheep were led to the stone room of Jinhua Mountain by a Taoist. His brother first looked for it, but saw white stones. At the beginning, all stones become sheep. It's no wonder that people can't understand the name of a small shop facing public service, which contains such mysterious allusions.
Four points for company naming: avoid similarity
It seems to be a common fault of Chinese people not to see others' good situation. If you choose the brand with three words, I will try to use two words like you to confuse consumers. Your name is "Bo Mi" and my name is "X Mi". If you are "Yikang", I will call you "xkang": if you are "seven stars", I will become "x stars". The above is the same and similar technique of gentleness.
What's worse is that someone will simply have a homonym with you (there is a mentality of trying to confuse everyone). For example, the service labels of several brands of detergent are "self disciplined" very well. It can not only completely separate itself from others, but also establish a unique brand style. Like "Yispoonling", "Bailan", "Lion King", "Tide", "Vitality", "Panda" and so on, they all have the consensus that well water does not violate the river water (there is no similar or identical word in the brand)! In the VCD brand, it is obvious that they are too similar. At least, "xx Wang" and "x Da" are two brands that are easy to confuse consumers.
The above is what the company is named for. There are so many things I don't know. I hope this article will be helpful to you. Welcome to continue to pay attention to the corporate second brother official account in the continuous updating of more dry goods knowledge of the company（ qierge222 )。
The naming entrance of the company: Company name
