Before establishing the company, the first step is to give the company a name, and then the company name needs to be registered with the Administration for Industry and Commerce for approval. What are the requirements for company naming? The following is the content compiled by the second brother of the enterprise.

What are the requirements for company naming

First, the company name shall not contain the following words:

1. It is detrimental to the national and social public interests;

2. It may cause deception or misunderstanding to the public;

3. Names of foreign countries (regions) and international organizations;

4. Party name, party, government and military organ name, mass organization name, social organization name and army serial number;

5. Foreign characters, Chinese phonetic alphabet, Arabic numerals;

6. It is prohibited by other laws and administrative regulations.

Second, the company name should use Chinese characters that conform to national standards.

Third, the name of a company legal person shall not include the name of any other legal person, unless otherwise stipulated by the State Administration for Industry and Commerce.

Fourth, the company name shall not contain another enterprise name. The name of an enterprise branch shall be preceded by the name of the enterprise to which it belongs.

Fifth, only one enterprise name is allowed to be indicated on the company's business license.

Sixth, the company name shall not be approved in any of the following circumstances:

1. The name and trade name of the enterprise in the same industry approved or registered by the same industrial and commercial administrative authority, except for those with investment relationship;

2. It is the same as the original name of other enterprises whose name has been changed for less than one year;

3. Same as the name of the enterprise whose registration has been cancelled or whose business license has been revoked for less than 3 years;

4. Other violations of laws and administrative regulations;

Seventh, if the company name needs to be translated into a foreign language for use, it shall be translated and used by the enterprise according to the principle of literal translation, and it does not need to be reported to the industrial and commercial administrative authority for approval and registration.

Describe the eight requirements for company naming from the perspective of long-term business development

1. Cannot use unlucky words

What China pays attention to is trying to be lucky. If your company's name is unlucky, it is a big taboo for the company to name it. It not only gives the customer representatives a bad feeling, but also affects the customer's acceptance of the main body, even the politics. So be sure to pay attention.

2. Cannot use polyphonic characters

The company name must not use some polyphonic and obscure characters, which brings great inconvenience to people's calls, and the implication itself is not clear enough. The name of polyphonic characters makes customers not know which sound to pronounce, which makes people feel at a loss. All company names must not have polyphonic characters to avoid customers misreading their names, which is not conducive to communication.

3. Cannot imitate others to name

Some people always want to steal the success of others and name a company that is difficult for customers to distinguish. For example, if you are "Yikang", I will call you "xkang"; Your name is "Bo Mi" and my name is "X Mi"; If it is "Seven Stars", I will become "X Stars". This is also a violation of rights and interests that an enterprise needs to pay attention to. 2017 Company Name Collection

4. Cannot use partial characters

The company name is used to spread and make customers call. It should have taken into account the popularity of words. For example, a soy protein powder factory named its own brand of soy protein powder, instant soy milk products and other products "Gangfeng". Few people know such words, which can also make the company better and become a company.

5. Company name in Chinese and English

If you don't care about the English expression of Chinese characters, let "Dahong" become "Dagong", or "Kaiyuan" become "joking". Then please don't read the rules of the naming game carefully to avoid the "flash". Without artistic conception, it is difficult for commodities to become friends with the public.

6. Suitable for writing

When we are reluctant to design a font, the result is bound to make people shake their heads.

7. The company name cannot be ambiguous

The implied meaning of company naming is that the voice is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless. The names of enterprises and companies have the functions of indicating the nature of the enterprise and suggesting the functions of the product, which requires strong readability. What's more, the name of the company itself is an excellent advertisement.

8. Unforgettable

In business, this is called "stickiness". But stickiness can become a bit tricky. Each company remembers a different name, which is simple and easy to remember. As time goes by, it is still fresh and unforgettable. This is a difficult task, because the popular trend of naming often changes, and it is difficult to find an eternal classic name.