The good or bad name of the company is crucial, and the company name is the face of the company. If you choose a bad name, it will be bad. And a good company name is conducive to the development of the company. So, what's the name of the company? Let's have a look!
Has a metaphorical meaning
It is named by means of metaphor. This kind of name expresses the function or characteristics of the product by means of implication, implication and technique. The use of metaphor can express the complex meaning of product brands through simple names, which is widely used by business operators. For example, "Sprite" gives people a feeling of infinite coolness, and the magic eye microscope light "implies that the microscope light is powerful and bright. For example, Facebook, which we usually call Facebook, shows that Zuckerberg, the founder, invaded a database of the school and used students' photos on a website designed by himself, so that students can choose the best looking person from a pile of photos. Later, it was called Facebook. Recently, the British Guardian published a survey saying that Facebook has about 100 internal training manuals, spreadsheets and flow charts, which have deeply revealed how Facebook harmonizes these contents in the face of violence, hate speech, terrorism, pornography, racism, self mutilation, ball fixing and even cannibalism.
Name the company by place name
The use of place names to name companies is often used to further explain the origin of products. Products with local characteristics are used to reflect strong local flavor. You can also use historical sites, mountains and rivers to expand the popularity of products with the influence of historical sites, mountains and rivers, such as "Maxwell Coffee" from a high-end hotel called "Maxwell House", Yellow River TV, "KFC Fried Chicken" from Kentucky, the United States, etc. For example, the origin of Huawei's name is that President Ren took the last two words when he started his business. Therefore, Huawei, a famous mobile phone brand in China, was born. Recently, Huawei, which has taken the first place in China's market share, has added a new member to its nova series, which focuses on "entertainment and fashion". HUAWEI nova 2, "high looks and self portraits", was officially released at Changsha Mango Pavilion · Hunan International Convention and Exhibition Center. He Gang, president of Huawei's mobile phone product line for consumer business, explained the products on the spot. The spokesmen are still young actors Zhang Yixing and Guan Xiaotong. Zhang Yixing came to the press conference as the product platform, while Guan Xiaotong took nova 2 to the Cannes Film Festival and played selfie.
The company name implies beauty
The company name has a long history. If the name of a company is very unpleasant, or monotonous, then whether it is very insightless and has no connotation to speak of! For example, China Changhong Co., Ltd., whose name is Changhong, takes the meaning of rain after rain and has a magnificent meaning. Konka, a famous color TV company, is named after "Happy life, many good products".
Use auspicious words
Naming with such a name has more auspicious implications, and also conforms to people's consumption psychology. It can catch people's hearts and cause people to like the goods. Sometimes they also use some commendatory words to name, or use some lively and cheerful words to name. For example, "Fupai Cigarette", "Geely Cigarette", "Xingwang Wire", "Smiling Perfume", etc.
Name the company with numbers
Numbers can not only name people, but also some company names. Some companies now use numbers or combinations of numbers and letters to name companies. Numbers are concise, easy to read, easy to remember, and easy to promote and spread products.
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