With the arrival of the brand era, image winning has become a concept. Whether it is individuals, companies, enterprises, real estate, etc., we must first establish a good image, plan the leading culture, towering temperament, outstanding personality, in order to seize the commanding heights in the market competition and remain invincible. The core of enterprise culture is the name of the enterprise. It is futile to draw a dragon without finishing the work.
In addition to considering novelty, simplicity, loudness and rich heritage, the company must also inject some momentum to stand out with the power of overwhelming others, stand at the top end of the market, walk at the forefront of the times, sing the future and lead the times. The following aspects are mainly considered.
The starting point should be higher:
Establish a good corporate image, starting from the name. The company's name must transcend time and space, lead fashion, be novel and unique, and stand out from others; The name that stands at the top of the list can play a role of shock and stimulation. It will stir up thousands of waves, quickly open the market, win customers and stabilize consumer psychology. For example, Shi Yuzhu's "Giant Group" and "Brain Platinum" brands are enduring and enduring with their unique characteristics.
Be innovative:
A good name is like a god's response, moistening things silently. Corporate culture is a kind of fresh culture, a culture of rapid growth, a culture of flexibility, and a culture of keeping pace with the times. The core driving force supporting and leading the company culture is the company name. How dare you look down upon it. The company culture is always young, has an evergreen foundation, and has abundant financial resources. The old ox broke the cart, and its name is unclear. It can not achieve the goal of turning stone into gold, and can not earn money at all. For example, the "Coco Chanel" brand is still the embodiment of fashion and the synonym of high-quality goods.
Positioning accuracy:
Ingenious design and outstanding characteristics A brand name that is distinctive and full of charm should be able to reflect the advantages and characteristics of enterprise products in design and show special charm. "Coca Cola" is the symbol of beverage, culture and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak, just listen to the film, Mercedes Benz, BMW, just listen to the car.
The cultural and financial channels should be smooth:
Mountains and waters are affectionate, plants and trees are aware, and everything has spirituality. Interaction generates benefits. If the context is not smooth, the wealth will be blocked, and hard work will not pay tribute; If you can understand this idea, you can advance and retreat freely; Only by making the finishing touch on the vital energy can we know the rise and fall of our career; The wealth and culture are originally strong, and harmony turns into magic.
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