The name of image building is very important for every enterprise, which can be said to be related to their life and death. The first step in shaping the image is to have a good corporate name. So how to ensure that the company name can match and well shape the corporate brand? Next, let's make a concrete analysis.
Name the company and shape the brand image
1. The implication is as beautiful as that of China Changhong Co., Ltd. The name of Changhong is the meaning of rain and sunshine. It has a magnificent implication that the sun is the reddest and Changhong is newer. Similarly, Konka, which is famous for producing color TV sets, has a name of "Happy Life", which means many good products. Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., whose name is Sanjiu, has many unforgettable meanings in ancient Chinese, implying the meaning of unremitting pursuit. Jiannanchun Distillery, whose name is Jiannanchun, symbolizes the spring spirit and unlimited spring opportunities.
2. The name of an enterprise that is concise and easy to remember must not be a strange name. It will not be difficult for others to read and remember. In order to facilitate the memory of the masses, most enterprises use two words, a few use three words, and some use four words. This naming is not only in line with the Chinese word formation practice, but also in line with the Chinese naming habits. This kind of name has a more straightforward and shallow meaning, such as Schindler Elevator Co., Ltd., Qingqi Motorcycle Industry Co., Ltd., Zhongyi Electrical Appliance Co., Ltd., Express Mail Co., Ltd., etc.
3. The name of an enterprise with good affinity should not give people a sense of seriousness, let alone a sense of exclusion from others. Instead, it should have an affinity, that is, a sense of closeness and trustworthiness, or at least a sense of approachability. For example, Shanxi Xinghuacun Fenjiu Distillery. One of Xinghua Village started from Qingming by Du Mu, a poet of Tang Dynasty. When I asked where the restaurant is, the shepherd pointed to the Xinghua Village verse. This is called rural charm, which gives passers-by a kind of cordiality. Another example is Sichuan Tiange Group Co., Ltd., which started from the Tang poem "Goose, Goose, Goose, Curved Neck to the Sky", interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Co., Ltd., which is a member of Xinyi Group. It seems that Xinyi Group is making a commitment to customers and is easy to be accepted by customers. Another example is Shanshan Co., Ltd., which is easy to make people feel intimate. In Beijing Dabao Cosmetics Company, Dabao seems to be named after the children of ordinary families, giving people a friendly and easy-going feeling, which is easily recognized by customers.
In modern society, the market competition is fierce, and business wars keep rising. In order to ensure its market share, expand the market, stabilize and attract many consumers, it is necessary to have a strong commodity brand and a well-known enterprise name.
