The influence of the company name on the brand promotion and business operation of the company is self-evident, so we need to pay more attention when choosing the company name. The second brother of the company will analyze the ten principles of the company name for you:
The company was named Gold Original Survey
1、 Unique and unforgettable. In business, this is called "stickiness". But stickiness can become a bit tricky. Each company remembers a different name, which is simple and easy to remember. As time goes by, it is still fresh and unforgettable. This is a difficult task, because the popular trend of naming often changes, and it is difficult to find eternal classic names (remember those names during the Internet bubble).
2、 Avoid unusual spelling. When choosing a new name, please use words that are easy for customers to remember and write. The founders of some new companies intend to try unusual company names in order to make enterprises stand out. However, when customers search your company with Baidu and mention your company to others, this practice will cause trouble.
3、 Easy to read and remember. Don't use phrases that are just random and meaningless. Now when people choose names for companies or products, they again prefer simple and clear styles, and thus the brand cost is lower.
4、 Simple and clear. The shorter the name, the better. It is limited to four characters.
5、 Rich in connotation. Sometimes, the company owner will choose meaningless names, which will take great risks. Please be sure to find out the international meaning of the name.
6、 Provide clues to explain the main business. The name of the company shall clearly indicate the business engaged by the enterprise. It is appropriate to call a gardening company "lawn renovation", but the same name is not suitable for the repair business. The company name should conform to the business characteristics and remind customers of the type of services provided by the company.
7、 Make sure the name is available. This may seem obvious, but naming mistakes can lead to high costs. The company name and the Internet domain name should be consistent, and people are now inseparable from the network.
8、 Don't tie yourself in a cocoon. Don't choose names that restrict the company from expanding other businesses or product lines. This means avoiding the use of geographical location and specific product names in company names. If the name contains these specific details, when expanding business in other regions or increasing product categories, the company name will confuse customers.
9、 Consult potential customers. Think of several different alternative names and consult with potential customers, investors and colleagues. Don't consult your family and friends, because they know too much inside information. Ask these people with these names to see if they achieve the effect you want.
To choose a good company name, we must pay attention to the nine golden principles described above, which is the basis for everyone to choose a good name.
