Jewelry has always been a synonym for luxury goods. Jewelry is an ornament. But with the continuous development of society and the growing prosperity of economy, jewelry has gradually evolved from its original use as an accessory to an item with religious, strategic and social class symbolic significance. Today, jewelry has become a must for all local tyrants to go out. With the expansion of market demand, jewelry companies are naturally increasing, and it is a top priority to give jewelry companies a high-end, grand and high-grade name.
1. The name of the jewelry store is easy to read and remember
The principle of being easy to read and remember is the most fundamental demand for company names. Only when store names are easy to read and remember, can they effectively play their identification and communication functions. How to make the company name easy to read and remember? This requires the following:
Concise -- The name is simple, concise and lively, easy to communicate with consumers. The shorter the name, the more likely the customers' imagination and meaning will be richer. Chinese names are generally 2-4 bytes long, and foreign names are generally 4-7 letters long; Unique -- The name should have a unique modification, avoid collaboration, and avoid confusion with other store names, so as to make a clear impression in the public mind.
Novelty, sense of the times or catch up with the trend of the times to create new concepts. It should also be loud, ambitious, high starting point, powerful and strong, giving people a sense of shock.
Jewelry company name: Fengchengxiang Jewelry. Definition: This name can remind people of Laofengxiang Jewelry. They immediately know that it is a jewelry store. Phoenix has a saying of "phoenix bathing in fire" in Chinese history.
2. The naming of jewelry stores should not excessively imply the principle of operating product attributes
The name of the company should also imply a certain performance and use of the business product. The obvious problem is that the more a masterpiece describes a certain type of product, the more difficult it is to extend the masterpiece to other products. Therefore, when naming the company, do not use the company to excessively imply the types and attributes of products, or it will be detrimental to the further development of the enterprise. However, in the clothing industry, if a clothing store operates a certain type of clothing and targets a certain class of customers, it can be named for customers to let them know the type of store? "Lady House" is such a successful example. In addition to reflecting the type, it also reflects the characteristics of the clothing store.
3. Jewelry company naming inspires association principle
It means that the store name should have a certain meaning, so that consumers can make pleasant associations instead of negative associations, that is, to get a lucky name. However, it should be noted that sometimes, from the perspective of one language, it is a lucky name, but when it is read in another language, it will have a negative meaning. In this case, if you want to enter the market in this area, you must change your name.
4. Jewelry shops should have a high starting point
Establish a good corporate image, starting from the name. Naming must transcend time and space, lead fashion, be novel and unique, and stand out from others; The name that stands at the top of the list can play a role of shock and stimulation. It will stir up a thousand waves with one stone, quickly open the market, win customers, and stabilize the psychology of consumers (named jewelry company). For example, Shi Yuzhu's "Giant Group" and "Brain Platinum" brands are enduring and enduring with their unique characteristics.
5. The name of jewelry store should be new
A good name is like a god's response, moistening things silently. Store culture is a kind of fresh culture, a culture of rapid growth, a culture of flexibility, and a culture of keeping pace with the times. The core driving force supporting and leading the store culture is the store name. How dare you look down upon it. The store culture is always young, has an evergreen foundation, and has abundant financial resources. The old ox broke the cart, and its name is unclear. It can not achieve the goal of turning stone into gold, and can not earn money at all. For example, the "Coco Chanel" brand is still the embodiment of fashion and the synonym of high-quality goods.
6. Accurate naming and positioning of jewelry stores
Ingenious design and outstanding characteristics A brand name that is distinctive and full of charm should be able to reflect the advantages and characteristics of enterprise products in design and show special charm. "Coca Cola" is the symbol of beverage, culture and life. Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computers. Kodak, just listen to the film, Mercedes Benz, BMW, just listen to the car.
7. Jewelry stores should be named with a smooth context and a smooth financial channel
Mountains and waters are affectionate, plants and trees are aware, and everything has spirituality. Interaction generates benefits. If the context is not smooth, the wealth will be blocked, and hard work will not pay tribute; If you can understand this idea, you can advance and retreat freely; Only by making the finishing touch on the vital energy can we know the rise and fall of our career; The wealth and culture are originally strong, and harmony turns into magic.
