Of course, the owners of newly founded companies hope to reap a barrel of gold as soon as possible and become the leading enterprises in the industry at an extremely fast speed. However, it is good to have dreams, but how to realize them is a big problem. With such fierce competition in the market, how can a new company seize the market and win the trust of consumers. When it is difficult to control this external problem, business owners may wish to first stabilize their internal factors, and one of the key factors affecting the development of the enterprise is the name of the enterprise. A good company name is a better publicity card. In addition, it also has the effect of adjusting the career magnetic field to help enterprises gather wealth. Today, the second brother of the enterprise came to talk about the problems we need to know about the naming of the new company, hoping to help everyone.
What to know about the naming of a new company
What to know when naming a new company:
1、 Traditional characters and symbols are not suitable for new company naming
The name uses traditional characters and symbols, which are strange but not convenient for others to remember. The store business may be prosperous for a period of time, but it is not conducive to the development of the store for a long time.
2、 New company named Xiaoqing Xinxing
The name of Xiaoqing New Type, together with some ingenious designs, will bring people a good sensory experience. For example: Flower Alley, 3:3, Mr. Rice, Chicken Steak Superman, Tommy Boy, etc.
3、 Name of new company -- worthy of the name
In fact, it is the name of the store that can better reflect the characteristics of the store. Such as: micro coffee, Wudalang sesame seed cake, Lichuan braised oysters, Aunt Li's beef offal, etc. Note that unless you have enough confidence in what you sell, such names are not conducive to the development of stores.
4、 The new company is named according to the five elements
We can choose an environmental shop name according to our five elements, which has a good function of attracting wealth and blessing. For example, the five elements favored by "Yin Mingtu Xiangren" are fire and earth, so if the store name contains words belonging to fire and earth, it will have good financial luck. The name of fire: beacon fire, lightning firestone, wind and fire. The names of the local people include: water comes from the earth, native place, local customs, etc.
What to know about the naming of a new company
New company naming skills:
1. Naming method of funny company:
That is to say, the name does not follow boring and old practices, but seeks novelty and individuality, or is humorous or funny, or wins with strangeness to impress people. "Dogs ignore" should be said to be the representative work of such essentials.
2. It is named after a huge event in history or a hot topic of the times:
For example, "Beijing Nanxun Industrial Company" has proved the support of investors for Deng Xiaoping's speech during the tour; Another example: "Post 97 Restaurant" proves investors' confidence in Hong Kong's prosperous future after its return to the motherland in 1997.
In addition, for the following reasons, enterprises can use local approximate foreign names as shop names, but cannot use the names of administrative divisions above the county level as shop names. However, because the words "province", "city" and "county" can be omitted when the enterprise name is titled with the name of the administrative division, the public often cannot distinguish between the use of place names and the use of the name of the administrative division where the enterprise is located in reality. In particular, the enterprise name registration and management organ should respond that the enterprise uses the name of a non local place, which is easy to cause the appearance of the name of the enterprise. Therefore, when the enterprise name registration and management organ allows the enterprise to use the name as a place name in an administrative division, it should consult the corresponding local industrial and commercial administration bureau of the place name and conduct name retrieval.
A good enterprise name should not only be pleasant to hear, easy to remember, but also have its specific meaning, which can make the enterprise always energetic, and will be more conducive to the expansion and development of the company.
3. Company naming method of boring brands:
More auspicious words are used to symbolize investors' beautiful hope. The words "Fu", "Shun", "Fa", "Long", "Xing", "Rui", "Tai", "Xiang", "Ren", "He", "Sheng", "Feng" are commonly used, such as "Ruifuxiang Silk Store", "Tongrentang Pharmacy", "Tongshenghe Shoes and Hats Store", etc. In addition, the name of famous mountains and rivers, rivers and lakes, and scenic spots are also used as the name of the enterprise, such as "Taishan", "Kunlun", "Yangtze River", "West Lake", "Great Wall", etc.
4. Abbreviation:
Even if the abbreviation of the name is used as the shop name of the enterprise name, it is used to prove the subordination of the enterprise. The current use of "Chinese" and "Chinese" font names is mostly governed by this law. For example, the enterprises directly under the International Trust Company of the People's Republic of China use "CITIC" font names; Enterprises affiliated to the Ministry of Railways mostly use the "China Railway" brand name; Most enterprises with the name of "Huadian" are subordinate enterprises of North China Electric Power Administration Bureau. In addition, there are also those who choose one word from the enterprise names of more than two investors to form a new name, probably directly using the name of the controlling investor's enterprise.
5. Trade name and trademark equivalence law:
Even if the word trademark that has been registered or is to be applied for registration by the enterprise is used as the trade name of the enterprise name. The advantage of this method lies in the fact that the brand name and trademark are the same, which can make full use of the limited attention that customers can spend. Whether in normal commercial campaigns or in advertising campaigns, it can often achieve twice the result with half the effort. For example, "Stone" and "Jianlibao" in the names of Sineng Group Company and Jianlibao Group Company are also trademarks of enterprise products.
6. Translation method:
Even though the font names used are derived from foreign words, which are literal translations or paraphrases of foreign words, foreign-funded enterprises often use this method when applying for enterprise name registration, such as "Shell", "Philips", "Siemens", etc. The more successful case of applying for the use of the translated name should be the American Coca Cola Company. The translation of Coco cola into "Coca Cola" was originally transliteration, but the choice of Chinese characters strangely catered to the culture of the People's Republic of China, narrowed the gap between the old and the old, and caused a sense of identity.
What to know about the naming of a new company
Factors that should be considered when naming an excellent company
1. The meaning of better Chinese and English should be consistent with industry characteristics and commodity positioning
2. The meaning of Chinese and English is very interesting, personalized and interesting
3. Coordination of Chinese and English meanings
4. The meaning of Chinese and English is beautiful
5. The pronunciation of Chinese and English is symmetrical, and the tone is loud or beautiful and clear
6. Chinese and English are convenient for artistic visual processing
7. The length of Chinese characters generally does not exceed 4 characters, and the length of English characters generally does not exceed 12 letters
8. Avoid similar Chinese and English in the market
9. Consider the feasibility of trademark registration
10. Better consider the registration of the domain name of the Internet website
11. Split and combination of Chinese characters and English characters
12. Chinese can be used first and then English can be used; First English, then Chinese; Both Chinese and English are optional
