The first step for an enterprise to succeed is to choose a good name. The name of a company affects its advertising efforts. In the early stage, the company needs certain publicity to reach consumers. So how to give a good name to the company? The second brother of the enterprise will introduce several common ways to name the company.
To name a company, you should first understand the company's situation, which is a very important step in the planning of naming. Through the company name, you can directly show the business characteristics to consumers, giving them a good initial impression.
Common methods of naming companies
1. Nomenclature of names:
A company named after a person or place usually has a unique meaning and can represent the cultural heritage of that place, such as "Tsingtao Beer", "Moutai" and "Zhang Hengchun" Pharmaceutical.
2. Product Naming:
The method of integrating the company name with the product is simple and clear, which is also convenient for consumers to remember and let people know the function of the product at the first sight, such as "Changyanning", which is easy to read and remember.
3. Naming of raw materials:
This kind of naming method is straightforward. It is directly named after the raw materials of the product. The most famous is "Wuliangye", which is brewed from five kinds of grains, namely sorghum, corn, wheat, rice and glutinous rice.
4. Alias and slang nomenclature:
The colloquial naming method is more conducive to communication, and its influence is quite extensive over time. Many companies directly name it as such, such as Tianjin "Goubuli" steamed bun, "Daniang Dumpling", etc.
The above methods are introduced for your reference. Those who have not seen enough or want to know more about naming are welcome to search for the second brother of the enterprise online.
