In this era of information explosion, many people choose to start their own companies and establish their own brands. I want to make my own career while I am young. But it is not easy to start a company. It is very troublesome to name a company. Here are the key points of naming a company sorted out by the second brother of the enterprise.
1. Oral affinity
At present, colloquial naming is a naming method that brand founders consider more. Closer distance with consumers is the advantage of colloquial naming. Taking "Didi Taxi" as an example, colloquial naming enables people to blurt it out at any time. The service can be directly felt through the name. This implicit naming method can not only solve the cost of brand communication, but also be unique, highly recognizable in the industry and seize the opportunity.
2. Transliteration internationalization
Whether domestic or foreign brands, brand internationalization is the ultimate goal. At one time, we always used to transliterate, and the transliterated name was basically meaningless.
3. Symbol combination
The problem that may arise from blindly following the company name and brand name internationalization is that similar letter arrangement cannot successfully register the brand. After all, not all words in 26 English letters can clearly express the meaning of the brand. At this time, the embellishment of one or two symbols may help the company name and brand name to be unique and legal.
4. Animal adoration
Sometimes, finding the shadow of some people from animals is also a way to name companies and brands. "Flying pig" is undeniably a brand that subverts the traditional naming rules. Flying pig has a clever name meaning and unique personality. Its core meaning is the pig standing on the tuyere, which is not only eye-catching, but also conducive to communication.
