The company name is an intangible asset of the enterprise. Don't forget that all subsequent reputation and intangible assets of the company are injected into the name, but these assets are not easy to extract from the name. In this way, it is not too much to spend more time on naming. How should a new company be named?

1. The name should be unique

Brand recognition is closely related to whether the name is unique and different. Ideas expressed in new ways often attract us to listen carefully. Completely created new words are short, powerful, distinctive and easy for people to remember. The most common way is to use strange metaphors. This simple method can make you associate one image with another and increase your attention.

2. The name should be alliterative

Rhyming or alliteration is a way to make your brand unforgettable. Repetition of voice is very helpful to strengthen memory, such as Volvo, Coca Cola, Rolls Royce, etc. These names have vowel and consonant spacing, syllable looping back and forth, and a poetic structure. They not only look beautiful, sound pleasant, but also sound catchy. If their syllables are divided into four parts, that is, generally A-B-A-B structure, this structure is an ideal combination for words in all languages.

3. The name must be readable

Only catchy trademarks can make an impression on consumers. If you want people to remember something, you need them to be catchy.

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