The role of name in start-ups is often underestimated, but the second brother believes that it is as important as business creativity, capital and partners. Because the name is the beginning of your dialogue with the market, and the first way for you to catch people's attention and arouse their curiosity. Most entrepreneurial projects are similar at the beginning, the only difference may be their names - some names will immediately attract customers' attention and impress customers; Some names are ordinary and often ignored by customers. The second brother summarizes the following points for you:

1. Uniqueness

In today's crowded market, if you want to stand out, your company name must be highly unique in order to attract attention. The best name is always different from the competitors, and the unusual name can leave a deep impression. A unique name is durable, not easy to die out, not easy to forget. When consumers are researching or buying products, they are usually attracted by more distinctive and interesting names at the first time; The unique and unforgettable name can also be easily recalled by people.

2. Relevance

The best name is relevant, but at the same time it is unexpected. This is very important. For example, Baidu and Alibaba, the literal meaning of these names does not seem to be related to products, but if you understand the connotation of these names, you will marvel at how ingenious and appropriate their connection with products is.

3. Targeted

Many companies try to have a name that appeals to everyone. When you do this, you will get a broad and plain name. Your company name cannot attract everyone, it must have a clear dialogue with your audience. The best names only focus on specific target markets and show the personality that most attracts them.

Naming seems easy, and most entrepreneurs think they can do it well. In fact, naming is not the strength of most entrepreneurs. Most of them lack the necessary experience and skills. This is why there is a professional naming industry. If you need a name, you can follow the WeChat official account of the second brother: qierge222. The second brother of the enterprise is named professionally, which provides you with a variety of possible choices and efficient services, including your industrial and commercial approval. The second brother of the enterprise is the most reliable choice for the company name.