The company name is an intangible asset of the enterprise. Don't forget that all subsequent reputation and intangible assets of the company are injected into the name, but these assets are not easy to extract from the name. In this way, it is not too much to spend more time on naming. How should a new company be named? Here are six tips for naming a new company.

1、 The shorter the name, the better

The net name should be entered into the computer, so it should be short and easy to spell. In fact, all brand names should not be complicated and hard to remember. The words, syllables and letters of brand names are valuable. When you can find short words, you should not use long words.

Especially for technical products, if you want to have a broad customer base, instead of just staying at those early recipients (those who are willing to buy any new technology), you should have a simple name that can attract non-technical users.

A simple name can achieve the effect of brevity, which helps to improve consumers' cognitive ability of the brand.

2、 The name should be concise

Conciseness does not mean that the length of a word is short. Simple names repeat only a few letters of the alphabet.

The simple name is easy to spread, concise and clear at a glance. It is easy to attract customers, greatly improving the possibility of people passing the name by word of mouth, and can also convey a wide range of meanings to consumers, which is conducive to brand association and communication desire.

3、 The name should reveal the category

A successful name should be able to describe some important performance of the product, or imply some essential characteristics of the product category, thus strengthening the product positioning. Let consumers feel the benefits of the product through the name, and its effect is more attractive.

4、 The name should be unique

Brand recognition is closely related to whether the name is unique and different. Ideas expressed in new ways often attract us to listen carefully. Completely created new words, such as Xerox, Kodak, Exxon, are short, powerful, distinctive and easy to remember. The most common way is to use strange metaphors. This simple method can make you associate one image with another and increase your attention.

5、 The name should be alliterative

Rhyming or alliteration is a way to make your brand unforgettable. Repetition of voice is very helpful to strengthen memory, such as Volvo, Coca Cola, Rolls Royce, etc. These names have vowel and consonant spacing, syllable looping back and forth, and a poetic structure. They not only look beautiful, sound pleasant, but also sound catchy. If their syllables are divided into four parts, that is, generally A-B-A-B structure, this structure is an ideal combination for words in all languages.

So if you want people to remember something, let it rhyme. Western poets like alliteration. They think that repeating a sound can produce beautiful effects and is easy to remember. Of course, advertising language can do the same.

6、 The name must be readable

Only a catchy trademark can leave a deep impression on consumers. To avoid bad pronunciation, strange and awkward words, try to use familiar, easy to read words to name.

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