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home page > Company online naming > A comprehensive list of common methods for company naming. How to give a company a good name?

A comprehensive list of common methods for company naming. How to give a company a good name?

Source: //www.qierge.net/ Author: A comprehensive list of common methods for naming companies Time: 09:42, July 15, 2019 Views: 2158

As the saying goes


Good name, little budget.


A good name is necessary for exposure.


Good name, early cooperation.


  ......


A good name cannot guarantee the success of the company,


But a good company name


It is the first step for enterprises to succeed.


So how to name the company?


A comprehensive list of common methods for naming companies


1. Nomenclature of functional characteristics


Many companies name companies or products according to their characteristics. This naming method is direct and clear, so that people can understand the functions and features of the company or products at a glance. For example, "smart accounting" is easy to read and remember, and easy to build an excellent brand.


2. Allegorical nomenclature


The core of the allegorical naming method focuses on the meaning of the enterprise name, and most of them use words with beautiful meanings, such as Xiang, Kang, Fu, Tai, Heng, Xing, Qing, He, Fu, De, Long, etc. For example, Beijing's "Quanjude" roast duck and Shanghai's "Laofengxiang" silver tower are all used with these auspicious and beautiful words.


 A comprehensive list of common methods for naming companies

3. Alias and slang nomenclature


In the long-term business process, many enterprises have high social influence and have formed their own brands imperceptibly, although they do not have formal and clear trademarks and brand logos. These brands are mostly colloquial slang, but also have nicknames such as Tianjin "Goubuli" steamed stuffed bun, "Daniang Dumpling", etc.


Although these brands do not have specific brand logos, they also have the role of brands due to the wide influence of these colloquial aliases. Therefore, operators simply take this as a name to expand their influence.


4. Nomenclature of names of persons and places


Many other companies will name their companies according to the names of people or places. Because the names of people and places have special meanings, the names of companies and enterprises often named after people and places look simple and simple, but the names will be loud and generous, and the meanings are also very rich.


For example, Li Ka shing's "Yangtze River Group" is named after a place name; "Pockmarked Wang" scissors are named after people.


5. Nomenclature of raw materials


The naming of raw materials refers to the naming of raw materials of products, which is a special naming method characterized by unique personality and eye-catching. There are many companies and products named like this, and the most famous one is "Wuliangye". "Wuliangye" is a famous liquor brand in China. It is brewed from five kinds of grains, namely sorghum, corn, wheat, rice and glutinous rice, so it is called "Wuliangye".


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