Company Naming Skills:

1. The company name should be short and clear.

A short name is easy to spread, concise and clear at a glance. It is easy to attract customers, greatly improving the possibility of word of mouth transmission of the name, and can convey a wide range of meanings to consumers, which is conducive to brand association and communication desire. For example, the words "southern goods" in the "southern goods" shop and the word "dang" in the pawnshop summarize the content and characteristics of its business in short words, so that it is easy to remember and understand.

2. The choice of company name should be contemporary.

The name with a sense of the times is distinctive, in line with the trend of the times, and can be quickly accepted by the public.

3. The company name should be full of auspicious color.

For example, "Jinlilai" of Jinlilai Far East Co., Ltd. was originally called "Golden Lion". Considering that Golden Lion has the meaning of "gold losing" when expressed in some local dialects, which is an unlucky name that is taboo, "GOLDLION" was changed to "Jinlilai", which means that it will bring people wealth. Just imagine, who doesn't like such a company, and who is not willing to interact with it effectively!

4. The company name should be loud and easy to use.

Avoid bad pronunciation, strange and awkward words. Because the name is awkward, the sense of rhythm is not strong, which is not conducive to the pronunciation effect, and is not conducive to communication, so it is difficult to reach the consensus of the public. Only catchy names can leave a deep impression on consumers, such as "McDonald's", which is loud and rhythmic, so it has great communication power.

5. The company name should be powerful.

It is easier to remember names that give people strong feelings. People like words that excite their emotions. If you want to arouse people's enthusiasm, you'd better take people's feelings into consideration. For example, the "Stone" of Stone Group, taken from the English homonym STONE, means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high-tech.

6. The company name should consider the universality of the world.

For example, when Coca Cola Company formulated its Chinese market strategy in the 1920s, it decided to translate the company's name "CoCa CoLa" literally, so the translator arranged and combined the Chinese characters with similar pronunciation of the name, and applied them to the packaging of drinks. When bottled drinks printed with these Chinese characters appeared in the market, few people paid attention to them. The reason is that the original translated Chinese characters are understood to mean "wax mare" or "tadpole biting wax products". Who would want a drink with such a name? Therefore, Coca Cola Company redesigned the name, and the Chinese characters on the bottle were changed to "happy in the mouth" - Coca Cola.

7. The company name should conform to the company's philosophy and service purpose, which will help to shape the company's image.

For example, the word "Blue Bird" in the Blue Bird Building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest, and gives consumers "Blue Bird Love", so as to establish a good corporate image.

8. The company name should have its own uniqueness.

The company name with personality can avoid being identical with other company names, so as to avoid confusing the public's memory and deepen the public's impression of the company. For example, the names of "Beichen" of Beichen Group, "Tiandi" of Tiandi Express, and "Lenovo" of Lenovo Group all have unique personality and make a deep impression.

The company should be named in accordance with the boss

To name companies, enterprises and stores is actually to name them around the "boss", which can also be said to name them with God around the "boss". Therefore, in naming, we must match the five elements of "mathematics and physics" with the "boss"'s use of God. Instill "using god" in the name, and eliminate "avoiding god". If it is the lucky number of "bogeying gods", it is in vain that the criticism says it is lucky again.

Secondly, we should distinguish the "line number" of companies, enterprises and stores, which is mainly composed of three important parts.

1. "Full name" - the most important (because it is the embodiment of good or bad luck in the "line number"), just like the full name of a person.

2. "First name" - -- the second most important (because it is the soul of "line number"), just like a person's surname.

3. "Calling" - important (because it is the pillar of the "line number"), just like the name of a person.

So what is the best company, enterprise and store name? I think it must be:

"Name" (Ji)+"Name" (Ji)="Full Name" (Ji)

Line number (name)+industry (name)=full name of the company

Only three parts are composed of Ji, which is a good name. In my personal opinion, only when we can achieve holographic intention can we be considered as a good "line number" name. The following conditions must be met to produce a good "line number" name:

1. The industry (name) must be determined before the bank number (name) can be determined. For example, the industry (called) is a limited company, but if you join the word "trade" and become a limited company, it will be very different. Because there are changes in all aspects (five elements, mathematics, rhyme, pattern, etc.)

2. Select the five elements of the industry (name) to match the boss's use of God, and the mathematical must be auspicious.

3. According to the industry (name), the five elements of the bank number (name) must be used by the boss, and the mathematics must be auspicious.

4. The five elements of the full name derived from the line number (name)+industry (name) must match the boss's use of God, and the mathematical must be auspicious.

5. The line number (name), industry (name) and full name must be mutually generated. "Name" cannot overcome "name", and "name" cannot overcome "name". Because they are inseparable from each other. The "name" gram is called upper gram lower gram. Only reduce disasters, not blessings. "To call" Ke "" Ming "is to call it" Xia Ke Shang ". There are such phenomena as unfilial, disrespectful, disobedient, disobedient, and unruly, which are easy to cause trouble.

6. The words in the "name" must be the words of the boss using the five elements of God, and the rest cannot be used.

7. Of course, the most important thing is that the name maker injects the intention and auspicious information of the boss or the name maker into the name. Only when intention and auspicious information are injected into the new name can the name play its role, which is directional (a company or a store).

After reading this article, has it solved many problems for you? If there is anything you don't understand, you are welcome to search for the second brother online or follow his WeChat official account. Second brother is always ready to answer your questions!