The company name is an intangible asset of the enterprise. Don't forget that all subsequent reputation and intangible assets of the company are injected into the name, but these assets are not easy to extract from the name. It seems that it is not too much to spend more time in naming. Next, the second brother of the company will introduce the precautions for naming the company.

1. The taboo of company naming is obscure: the implication is too profound for others to understand. It is like choosing a rare word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.

2. Unfortunate: Unfortunate meaning is a big taboo for business naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, or a commodity.

3. Partial words: brand names are for consumers to call, and some common words are used. The reason why some people use obscure words to name themselves is that whether they can choose a good name depends on whether they can choose a good word, but the effect is counterproductive.

4. The name of a company should not be polyphonic or similar: the name should be polyphonic, and when the name has two or more pronunciations, it makes people feel at a loss. Of course, it does not mean that polyphonic characters should not be used in naming. But make sure that others can determine its pronunciation, so as not to mispronounce it. The company name cannot be confused with others, which will give people the feeling of fishing in troubled waters.

These are the notes that the second brother of the enterprise summarized for you. I hope he can give you some advice and help you. If you still don't know much about naming, you can follow our WeChat official account: Qier Ge. The second brother of the enterprise will have a professional team to solve the problem of naming and verification for you.