Second Brother Qi thinks that Company name There are two most important standards: one is that it can be registered, and the other is that it is easy to remember and spread.
At present, the cost-effective Xiaomi mobile phone is a company name that many people know. The origin of the name "Xiaomi" is quite official. It is said that Li Wanqiang, one of the founders of Xiaomi, once talked about the origin of the name "Xiaomi" in Sense of Participation. He said that the team thought about more than 1000 names at that time, and finally they chose "Xiaomi". Although "millet" is a kind of cereal and agricultural product, which has nothing to do with mobile technology, it is familiar to the public and easy to remember and spread. In fact, there is also a popular saying that millet is taken from "millet plus rifle", because we all know that our ancestors defeated the aircraft cannon by relying on millet plus rifle, which also implies that millet company can also win in the commercial competition.
Therefore, it is not necessary to have a great relevance or profound meaning with the category when choosing a brand name. The key is to remember and spread easily.
1、 Homophonic character
The Chinese characters are extensive and profound, and homophonic stems are never out of date. Whether it is brand names or advertising copy, the first move must be homophonic stems.
For example, the Internet rice brand "Wuxiang Rice" is easy to remember and easy to read. The word "rice" is homophonic with "to", which makes the category clear at a glance.
"Journey to the West" brand is homophonic to China's four famous books. Who would have thought that "Journey to the West" is a restaurant with a funny and memorable brand name.
2、 Animal naming
And now many brands like to use animal names, which is like coming to a zoo.
Be the "donkey mother", "flying pig", "Tuniu", "Mafengwo", "Cattrek" of tourism, the "Sogou" of search engine, and the "Netease Kaola" of cross-border e-commerce platform.
Why do Internet brands like to use animals as logos? This is because animals have certain personality characteristics and recognition. From the perspective of brand planning, this feature has long been remembered in the minds of consumers, which helps to improve brand awareness and recognition.
Therefore, whether animals or homophones are used as brand names, consumers' cognition of familiar things can be used to greatly shorten the time for consumers to understand brands. Have you learned the two criteria for brand naming?
More companies seek advice on naming, search for enterprise second brother online, or follow enterprise second brother on WeChat official account (WeChat: qierge222)
