With the development of modern technology, there are more and more enterprises. With the saturation of the market, it is more and more difficult to do business and make money. When the competition in the market becomes fiercer and fiercer day by day, if you can give the company a good name, you can be more skilled in this area, which can attract more consumers and attract them to spend, More profits can be obtained, and the textile company needs a good name. Next, the second brother of the enterprise will introduce how to name the textile company.
spin Company name Five taboos
1. Multi tone
It is easier to feel at a loss when a name has two or more pronunciations after a polyphonic character. Of course, it does not mean that polysyllabic characters cannot be used for naming. But at least make sure that others can determine its pronunciation, so as not to mispronounce it.
2. Offset
Trademark names are for consumers to call, and should have taken into account the popularity of words. Some people use obscure words to name because they think that whether they can get a good name depends on whether they can get a good word. Therefore, when it comes to naming, the first thing I think of is to turn to the Kangxi Dictionary. However, the actual situation is just the opposite.
3. Obscure meaning
The implication is that the pronunciation is too profound for others to understand. It is like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it is meaningless.
4. Unfortunate
Unfortunate meaning is a big taboo in business naming. Because it not only makes the owner of the name have bad associations, but more importantly, it will affect others' acceptance of the subject, whether the subject is a person, an enterprise, or a commodity. It is said that there was a sales war between "brandy" (France) and "whisky" (Britain) in Hong Kong. As a result, more than four million bottles of "brandy" were sold, while only 100000 bottles of "whisky" were sold, which is only a fraction of "brandy". After investigation and analysis, the problem lies in the Chinese translation of "whisky". Even a warrior should not be afraid. Who is willing to buy it?
5. Similarity
It seems to be a common fault of Chinese people not to see others' good situation. If you choose the brand with three words, I will try to use two words like you to confuse consumers. Your name is "Bo Mi" and my name is "X Mi". If you are "Yikang", I will call you "Xkang". If you are "Seven Stars", I will become "X Stars". Some people even have a homonym with you. In fact, the effect is counterproductive.
Naming method of textile companies
1. Name a textile company according to the nature of the customer. When using this method to name a textile company, you must first understand the consumers in the textile industry to decide what kind of language to use to speak to consumers. When facing different consumer groups, there are exclusive languages or special ideological preferences, such as English, dialect, etc, If your textile company is aimed at all foreign customers, you can choose an English name with foreign characteristics.
2. By analyzing the naming situation of competitors, if your new company does not know the market and competitors, then the name of the company is not representative. The first step of naming work is to collect the naming methods of major competitors in the market and make analysis and summary, that is, to understand the market trend, It can also avoid naming duplication with major competitors. This naming method is more strategic and offensive.
3. Name the company according to its business attributes. When naming the company, we must consider the way our company operates, because the business attributes of the company have a significant impact on the naming direction. A textile company and a cosmetics company should naturally distinguish their ideas for consumers. Therefore, only after understanding their business attributes, It is very simple to name it.
4. The name of textile company should be auspicious
We should pay attention to the naming of textile companies. The best thing is to give the company a lucky name, because people like to seek luck in everything they do, so it is more necessary to find a company to cooperate. An auspicious textile company name can bring good meaning to the company and make the company's fortune better and better. Therefore, don't choose it for convenience. Unfortunate names will affect the image of your company in people's minds.
It is more and more difficult to do business and earn money now, so it is very important to choose a good name! If you give your company a good name and are more skilled in this field, you will be able to attract more profits. For more details, please follow the second brother of WeChat public account.
