With the faster economy, especially the faster development of the Internet, our requirements for modern transportation are also getting higher and higher, so the current distribution companies are also more and more developed. According to the current prospect, opening a distribution company is very promising, and also very profitable. Then some good sounding distribution company names are also necessary in the market environment. Here, the second brother of the enterprise shares and recommends the naming of the distribution company for everyone. Come and have a look. I hope it will be helpful to everyone.
Common methods for naming distribution companies:
1、 It can be combined with place names.
It is stipulated in the Trademark Law that trade names shall not appear directly in the form of place names, such as Jinan leather shoes, Beijing meat dumplings, Beijing pancakes, etc. The main purpose of these regulations is to avoid misleading! However, place names are common nouns that are most easily thought of by ordinary people. Although you and I may not be top students in geography, it is not difficult to remember dozens of place names after at least 12 years of geography textbook education in primary school, junior high school and senior high school. The examples of Maldives travel agency, Austrian clothing company, Sapporo Beer and Alba Bookstore are all to avoid the positive pronunciation of place names and find a homophonic alternative naming method, and these names naturally have some exotic feelings, which is also a good way to name.
2、 Think about your surroundings.
Home, you will find that its imagination space is huge! In case of difficulty in naming, you may as well open the window and overlook the beautiful mountain peak. When the mountain fog comes in the wind, inspiration comes naturally, such as "black tea in the fog", "black tea in the afternoon" and other names are excellent works. Someone once thought hard about the name of a new brand of coffee candy. Inspired by the picture of nature outside the window and the cup of hot coffee in his hand, he came up with a new name - Coffee Painting House. There are many other examples, such as the idea of "Sea Blue Sky" Cafe or "Wooden Village" Cafe, and the "Vegetable Farm" and "White Snow Mountain Villa" are all masterpieces created around the house.
3、 Use your own name.
This naming method is characterized by novelty, simplicity and convenience, and you don't have to worry about it. Using your own name can not only save naming fees, but also avoid brain racking. For example, Lin Sishen Studio, Lao Zhang Dandan Mian, Yongran Law Firm, Yang Lihua Gym, Aunt Zhang's Wedding Agency... When naming in this way, we should pay attention to that if your name is too popular and is likely to be similar to others, or has been used before, or if the meaning of your name is likely to cause misunderstanding, it is better to use less. There are many successful cases of such naming, for example, there are several Ford brand names in the car. In addition, like the Mercedes Benz in the high price, it was also taken under the real name of Karl Benz. The world-famous Bell Telephone Company, DuPont Company in chemicals, and Geely in the Qiaohu knife industry are also the leading bosses. Among popular brands named in this way, many are named after their founders, such as YES, PIERRE CARDIN and ISEIMIYAKE. The bosses of Japan's Toyota and Panasonic Honda are even more famous!
Precautions for naming the distribution company:
1. Will the pronunciation be easy to remember (one is called "Feilong", the other is called "Dingyu", which one is easier for you to remember?)
2. There is no similarity with other company names, which will not be confused (if there are "Fulin", "Yonglin" and "Qinglin" on the same street, wouldn't it be chaotic?)
3. The artistic conception of the words is beautiful, which conforms to the company image (is the artistic conception of "Chanel Company" very suitable for its gorgeous company image?)
4. Foreigners are easy to pronounce and express in English (for example, "Vina Company" can be translated into "Vena Company")
5. Does the name and the image of the industry make people feel contradictory (the company name is "Shengwen", but the products sold are fitness equipment, which makes people feel contradictory)
6. In one second, let people know what the goods are selling (such as "Cihang Company" and "Puji Company", which are easily associated with Buddhist products)
7. "Three wants and four don'ts"
Three points:
1. The name should be pleasant to hear, call, remember and write;
2. The name should have meaning;
3. The name should be combined with the local cultural connotation.
Four don'ts:
1. We try our best to personalize the name and avoid duplication;
2. The name shall not use obscure characters or homophones;
3. Avoid homophonic and tongue twister names;
4. The name should be clearly related to the industry the company operates.
When naming this kind of company, what is outstanding is its sense of speed, which can attract more customers. Because it is a distribution company, whether its speed and quality are complete or not is very important. It is also the most direct and simple way for us to evaluate a distribution company.
The above is the content simply sorted out by the second brother. For more details, you can follow the second brother on WeChat public account, WeChat: qierge222