Second Brother Recently, I studied the name characteristics of Chinese Internet companies. At present, the well-known Internet companies in China use animals as trademarks, mascots, product names and company names in a very high proportion. Now you want to use the animal name Company name You may even find that animal names are not enough. A good company name is unforgettable and easy to spread. A name with good meaning but difficult to remember is a name of failure.
Nowadays, the plants used by Chinese Internet companies are rarely used in traditional industries, because most of them have no special meaning in tradition, such as bean paste, potatoes, millet, mushroom street, pea pods, nuts, mangoes, peppers, melon seeds, pears, litchi, fruit shells, peanuts, barley, soybeans, grapefruit, oak, etc.
In addition to animal and plant names, Chinese Internet companies also like to use overlapping words. In the early days, only Dangdang and Renren used overlapping words. The phenomenon and trend of reduplicated words are not obvious, and it is not uncommon to use reduplicated words in traditional industries. But in recent years, more and more Internet companies use duplicate names. Some industry categories even have overlapping words piled up. For example, in social applications or industries with certain social functions, reduplicated words are almost occupied by reduplicated words, so the use of reduplicated words can easily be regarded as social software.
The more recent Internet companies, the more their names. In other words, many Chinese Internet companies still like to use functional descriptive and allegorical names, but they tend to rank higher in the vertical field. Obviously, these companies prefer animals, plants and reduplicated words.
What is the name that is easiest to remember and spread?
If there are three competing Internet products, Youchengtong, Meibaozhuo, Black Bat Which will you remember best in five minutes?
There is no doubt that once you see the black bat, it will never forget. The other two names, you should try to remember, the last thing you can think of is a group of adjectives with similar meanings, such as Youchengtong. The words you remember most are those with the meanings of excellence, excellence, integrity, reliability, etc., but you can't remember which combination of words.
Nouns are easier to remember than adjectives and adjectives because their collocation is fixed. If the noun is familiar and has visual memory, such as animals or plants, we can see its name and directly use the existing cognitive data in the brain, which can greatly reduce the cognitive cost.
Overlap is easier to form auditory memory. If it is a ready-made word to describe sounds, such as Didi and Dangdang, it can be remembered once. Even if the combination of reduplicated words, such as reduplicated words and words, has never appeared before, they do not need to worry about being confused with other words in memory. Its novelty itself will stimulate our learning and memory.
However, if it is a descriptive or allegorical name, it is usually a new combination of meanings, and it will not be a familiar fixed word. Each word in this non fixed combination corresponds to an abstract concept. We can see that such a name mobilizes abstract cognition, which requires more attention.
Evolution of names and ideas
From the perspective of communication, the names of typical Chinese Internet companies are easy to remember and spread, and their naming concepts are far ahead of the times.
From the first year of China's Internet to today, it has experienced several rounds of leading stories for three to five years. The cruelty of the survival of the fittest and the change of the wind outlet make Chinese Internet enterprises have obvious preference differences with other enterprises of the same era in naming.
To a large extent, this difference is the overall difference in the intensity of competition and entrepreneurial learning ability - China's Internet industry is the industry with the lowest entry threshold, the most fair rules, the simplest, the most intense competition, and the highest award for winners, so it focuses on China's best talent field.
As the pressure and test far exceed the traditional industry, Chinese Internet entrepreneurs are far ahead of other Chinese entrepreneurs of the same era in terms of self knowledge iteration, concept updating, and broad vision. Even in today's world, they are also first-class entrepreneurs.
The ecologization of the Internet in China reflects the concern that art competition has risen to a certain height. Although no one teaches them collective network naming skills, under the same pressure environment, everyone's competitive strategies will unconsciously converge.
Of course, there may also be reasons for market screening. Although more and more Internet companies like to use animal names, plant names and reduplicated words, most companies do not like them. As long as they are in a leading position in memory and communication, they are more likely to succeed.
We can note that enterprises with the above strong Internet characteristics are mostly concentrated in the most competitive user experience category. In addition, Chinese Internet companies have fewer plant names than animals, because people can identify far fewer plants than animals.
The reason why traditional enterprises unconsciously use the naming method that best conforms to the principles of memory and communication is that the intensity and intensity of competition and the importance of whether names are easy to spread and remember are far from the level of Internet companies.
In an acquaintance society, whether the name of a store is hard to remember, or even if it has a logo, it doesn't matter, because it only needs to exist. For residents around, they can close their eyes and remember what shops are on the street.
Although there are thousands of animal species in the world. There are thousands of names, but there are few familiar names in our life. However, some animal names may be pleasant to hear and have not yet been known by the public, Second Brother It is suggested that if you find a good name, whether animal or plant, or reduplicated words, you should register the company as soon as possible, so as to avoid being preempted by others, and then you cannot register yourself.
