With more and more people joining the mainstream of registered trademarks, trademark names have become the most troublesome problem for applicants. Trademarks are protected nationwide, so how should we choose an appropriate brand name for our products? Please go on to see the principles listed by the second brother of the enterprise.

First, content health is the foundation. The Trademark Law stipulates that trademark names shall not involve those with national discrimination, exaggerated propaganda and deception, harmful to socialist morality or other adverse effects. The naming of a trademark shall not violate national regulations, and must comply with relevant trademark regulations. It shall not be named after a well-known person.

Secondly, the trademark with strong distinctiveness is an original, distinctive and impressive distinctive mark created by the trademark registrant. Originality is not plagiarism, but a unique intellectual achievement created by the trademark registrant according to the enterprise, market and other factors, with a lot of enthusiasm and labor. As a result, such trademarks often have strong distinctiveness and are more easily accepted by the market. Attention should be paid not to choose trademarks that people dislike, reject or think are unlucky or unlucky, but to choose brands that conform to the audience's consumption psychology and traditional customs.

Here comes the most important! Consumer demand. The products of an enterprise need the full support of consumers, so it is very important for an enterprise to consider the psychological needs of consumers when choosing product names. The consumption demand determines the product characteristics of the enterprise. The enterprise uses the effect of the product to attract consumers to form a memory of the enterprise's product name and brand, and the enterprise trademark will naturally be remembered by consumers! It is closely linked with each other. If the trademark is well named, the enterprise brand will be better, and consumers will use it more and more widely.

Before a trademark or company is registered, it is often necessary to think of a number of names, check the names in the Industrial and Commercial Bureau and the Trademark Office, and finally use them after approval. Don't underestimate a small trademark, it has a great effect! The second brother of the enterprise hopes that every entrepreneur can come up with an appropriate brand name and make his career even better!