Naming art of agricultural and sideline products processing and manufacturing equipment
As a key link in the modern agricultural industry chain, the naming of agricultural and sideline products processing and manufacturing equipment is not only related to the market promotion of products, but also reflects the brand culture and product characteristics of enterprises. So, how to name the processing and manufacturing equipment for agricultural and sideline products that not only meet the characteristics of the industry, but also attract the attention of consumers?
1、 Clarify product characteristics
Before naming the processing and manufacturing equipment for agricultural and sideline products, the characteristics and functions of the products should be defined first. Is it specially used for grain processing or for fruit and vegetable processing? Different product characteristics determine the direction of naming. For example, if it is a grain processing equipment, you can consider the names related to the words "grain", "mill", "rice milling", etc.
2、 Highlight brand culture
The brand culture of an enterprise is also an important basis for naming. If enterprises pay attention to environmental protection and sustainable development, the naming of equipment can reflect this, such as the use of words such as "green source" and "ecological".
3、 Consider target market
The naming also needs to consider the cultural background of the target market and consumer preferences. For the domestic market, names with traditional agricultural elements can be used, such as "Nongbao", "Tianyuan", etc; For the international market, we can consider using more concise and easy to remember English words or phrases.
4、 Avoid using obscure and strange characters
The equipment name should be easy to remember and pronounce, and the use of obscure and strange characters should be avoided. An overly complex name is not only bad for marketing, but also may cause misunderstanding among consumers.
5、 Pay attention to the innovation of name
While maintaining traditional elements, modern and innovative elements can also be properly injected, so that product names have a sense of history and a sense of the times. For example, you can use some modern words or combine new trends in the industry to name.
6、 Conduct market research
It is very necessary to conduct market research before the formal naming. By understanding the naming strategies of competitors and the feedback of consumers, more targeted naming suggestions can be provided for enterprises.
To sum up, the naming of agricultural and sideline products processing and manufacturing equipment is a process of comprehensive consideration, which requires enterprises to consider product characteristics, brand culture, target market, memorization, innovation and other aspects. A good name can not only enhance the market competitiveness of products, but also bring long-term brand benefits to enterprises.
