Naming Strategy and Skills of Leather Shoes Manufacturing and Processing Company

1、 Introduction

Naming the leather shoes manufacturing and processing company is not only to give a logo, but also to convey the company's culture, philosophy and brand value. A good name can be remembered by consumers and stand out from many brands. So, how can we name a shoe manufacturing and processing company that is both in line with the characteristics of the industry and creative?

2、 Clarify brand positioning

Product characteristics: consider the types of leather shoes produced by the company, such as formal shoes, casual shoes, sports shoes, etc., as well as the materials and processes of leather shoes.

Market positioning: identify the target consumer group, which is high-end customization, middle end mass market or youth market.

Brand concept: what are the company's core values? Do you emphasize handwork, traditional craft or fashion innovation?

3、 Creative naming method

Place name used: in combination with the name of the place where the company is located or the place related to the leather shoes industry, such as "Shanghai Leather Shoes Workshop".

Integration of cultural elements: the combination of traditional culture, historical stories and leather shoe manufacturing, such as "antique shoe shop".

Emphasis on process characteristics: highlight the manual or special process of leather shoes, such as "craftsmanship".

Use symbolic words, such as "Steady Shoes" and "Bubugao Shoes", to convey the company's vision or product characteristics.

Innovative vocabulary combination: create unique effects by creating new words or combining existing words, such as "shoe explorer".

4、 Precautions

Easy to remember and pronounce: the name should be concise and easy to remember, and the use of obscure words or awkward pronunciation should be avoided.

Consistent with brand positioning: the name should be consistent with the company's product positioning, market positioning and brand concept.

Check trademark registration: before deciding to use a name, make sure that the name has not been registered by other companies to avoid infringement disputes.

5、 Conclusion

It is a challenging and creative process to name a leather shoe manufacturing and processing company. By clarifying the brand positioning, using creative naming methods and precautions, I believe you can create a name that conforms to the characteristics of the industry and is creative, and lay a solid foundation for the development of the company.