Ticket booking service company naming guide
1、 Clarify the company's positioning
Before naming the ticket booking service company, first make clear the company's market positioning. Is it to focus on long-distance ticket booking, or take account of short distance tickets between cities? Is it to provide comprehensive ticketing services or only for a specific customer group? A clear positioning helps to choose a name that conforms to the characteristics of the company.
2、 Consider the mnemonics of names
A good company name should be easy to remember, so that customers can easily find you. Avoid using complicated words or lengthy names. Simple and clear names are more popular.
3、 Reflect the characteristics of the company
The name should reflect the characteristics or advantages of the company. For example, if the company pays attention to customer experience, it may consider adding words such as "comfortable" and "convenient" to its name; If the company focuses on low price strategy, it can consider "economy", "material benefits" and other words.
4、 Conduct market research
After identifying several candidate names, conduct market research to understand the acceptance of these names in the target market. Avoid similarity with existing companies or brand names to avoid confusion or infringement.
5、 Combine culture and regional characteristics
When naming, consider combining the cultural characteristics of the company's location or target market. For example, if the company is located in a tourist resort, you can add tourism related words to its name to increase its attractiveness.
6、 Ensure the legitimacy of the name
Before determining the final name, be sure to check whether the name has been registered as a trademark or company name to avoid legal disputes.
7、 Sample Name
"Express ticketing": concise and clear, reflecting the fast and convenient service characteristics.
"Travel worry free ticketing": express the company's concern for the customer's travel experience, and reflect all-round service.
"Economic express ticketing": emphasizing the strategy of low price to attract price sensitive customer groups.
"XX Tourism Ticketing" (XX is a place name): attract local and surrounding customers in combination with regional characteristics.
To sum up, the naming of the ticket booking service company needs to comprehensively consider many aspects to ensure that the name not only conforms to the company's positioning, but also is easy to remember and spread, while avoiding conflicts with existing names to ensure legitimacy.
