How to name a sales company of packaged food
1、 Clarify brand positioning
Before naming a company that sells packaged food, we should first clarify the company's brand positioning. This includes the company's target market, target customers, product features and brand image that it hopes to convey to consumers. For example, if the company is positioned as a high-end and refined food seller, the name should reflect this high-end and refined feeling.
2、 Use creativity and strategy
Metaphor and symbol: use metaphor or symbol to convey the company's core values and vision. For example, the name "Lvye Food" implies that the products come from nature and are healthy and pollution-free.
Create new words: Sometimes, creating a new word or combination can highlight the uniqueness of the company. For example, the name "food fashion" combines the concepts of "food" and "fashion" to express the company's attitude towards food fashion.
Use of geographical names: if the company's products have specific geographical characteristics, you can consider using geographical names to name them. For example, the name "Sichuan Flavor Restaurant" highlights the characteristics of Sichuan cuisine.
3、 Consider easy memory and pronunciation
A good company name should be easy to remember and pronounce. This helps consumers quickly identify and remember your brand among many brands. Avoid using overly complex or obscure words, and ensure that the names are concise and clear.
4、 Check the availability of names
Before finalizing the name, it is necessary to check whether the name has been registered or used by other companies. You can check the trademark database or consult a professional trademark lawyer to ensure the uniqueness and legitimacy of the name.
5、 Case study
"Weiquan": This name is simple and clear, easy to remember and pronounce. It conveys the information that the company has a wide range of products and a comprehensive taste, and it also implies the brand image of high quality products and comprehensive taste.
"Three Squirrels": This name highlights the young and lively brand image of the company by creating new words and using animal images. At the same time, squirrels, as "hoarding" animals, also imply that the company has a wide range of products.
6、 Summary
It is a creative and strategic process to name a finalized packaged food sales company. By clarifying the brand positioning, using creativity and strategies, considering the ease of memory and pronunciation, and checking the usability of the name, you can give your company a name that is both unique and consistent with the brand image.
