Naming Strategy of Candy Manufacturing and Processing Enterprises: A Comprehensive Guide from Creativity to Implementation
As a part of the food industry, candy industry has huge market potential. In order to stand out in the competitive market, it is very important to choose a unique and attractive name for the enterprise. This article will provide a comprehensive naming strategy for candy production and processing enterprises from the aspects of creativity, brand positioning, target market and cultural sensitivity.
1、 Creative Inspiration
Moral naming: choose the words with beautiful and auspicious meanings as enterprise names, such as "sweet source", "happy taste", etc., to convey the delicious and pleasant characteristics of enterprise products.
Innovative words: create some new and unique words as enterprise names, such as "Candy Planet", "Magic Sweetheart", etc., to attract the attention of young consumers.
Regional characteristics: name the enterprise according to the local characteristics or cultural elements, such as "Jiangnan Sugar Charm", "Sichuan Flavor Candy", etc., to show the local characteristics and advantages of the enterprise.
2、 Brand positioning
High end positioning: If the enterprise focuses on the high-end market, it can choose some elegant and noble names, such as "Royal Candy", "Noble Sweetheart", etc., to highlight the high quality of products.
People friendly positioning: if the enterprise is oriented to the mass market, it can choose some simple and easy to remember names, such as "Happy Candy House", "Delicious Workshop", etc., to narrow the distance with consumers.
3、 Target market
Children's market: For children's market, you can choose some cute names full of childlike interest, such as "Dream Candy House", "Baby Sweetheart", etc., to attract children's love.
Adult market: For the adult market, you can choose some fashionable and trendy names, such as "candy fashion", "trendy sweetheart", etc., to meet the adult consumers' pursuit of quality and taste.
4、 Cultural sensitivity
When naming enterprises, it is important to avoid using words or cultural taboos that may cause consumers' aversion. At the same time, cultural differences in different countries and regions should be taken into account to ensure that enterprise names are well accepted in different markets.
5、 Execution steps
Preliminary screening: according to the above strategies, list several candidate names for preliminary screening.
Market research: conduct market research on the selected candidate names to understand the recognition and acceptance of these names in the target market.
Trademark registration: After the final name is determined, trademark registration shall be carried out in time to protect the intellectual property rights of the enterprise.
Publicity and promotion: after the name of the enterprise is determined, corresponding publicity and promotion strategies should be formulated to let more people know and remember the name of the enterprise.
In a word, naming candy production and processing enterprises is a process full of creativity and challenges. By combining creativity, brand positioning, target market, cultural sensitivity and other factors, we can choose a unique and attractive name for the enterprise to stand out in the competitive market.
