Naming Art of Pharmaceutical Production and Sales Companies: Strategy and Inspiration
In the pharmaceutical production and sales industry, an appropriate company name can not only attract potential customers, but also convey the company's core values and vision. Therefore, a good name for the company has become an important step in brand building. So, how should drug production and sales companies be named?
1. Concise and clear
The company name should be concise and easy to remember. In the pharmaceutical industry, consumers are more inclined to choose brands whose names are easy to remember and whose pronunciation is simple. Such names are more likely to stand out in word of mouth communication.
2. Communicate core values
The company name should be consistent with the company's core business or philosophy. For example, if the company focuses on the research and development of innovative drugs, the name can include words such as "innovation" and "research and development".
3. Easy to internationalize
If the company has an international development plan, the name should be easy to translate and maintain a positive meaning in different cultures.
4. Uniqueness
The unique name helps the company stand out in the competitive market. Avoid using too common or conventional words, but choose names with uniqueness and recognition.
5. Legal review
Before the name is finally determined, legal review must be carried out to ensure that the name does not duplicate the existing company or brand, and does not infringe the trademark rights of others.
Some sources of inspiration:
Combined with the name of the founder or major investor of the company, such as "Li Pharmacy".
Use descriptive words, such as "the source of health" and "rehabilitation medicine".
Create new words or blends, such as "Novartis" (composed of "nova" (new) and "artis" (art)).
The use of metaphors or symbols, such as the "green cross", implies that the company is committed to providing natural and healthy medicines.
In short, naming a drug production and marketing company is a challenging and creative process. By carefully considering the company's core values, target markets and international needs, combined with the principles of simplicity, uniqueness and easy memory, we can give the company a good name that not only conforms to the industry characteristics but also attracts customers.