Because customers usually pay more attention to the company's reputation and reliability.
Here are some suggestions for naming:
The name should reflect the company's core business: if your company focuses on antiques trading, you can consider using words related to history, antiques or cultural heritage. For example, "Guyun Pavilion", "Antique Pavilion", etc.
The name should be easy to remember and pronounce: a good name should be easy to remember and easy to pronounce. This will make it easy for customers to find your company when they need it.
The name should be unique: avoid using names that are too common or similar to other companies. Uniqueness can help you stand out in the market.
Consider cultural factors: If your company targets a specific cultural group, you can consider using words or concepts related to that culture. This can increase resonance with customers and enhance customer loyalty.
Consider legal considerations: Make sure your company name does not infringe any trademark or copyright, and does not use words that may cause confusion.
In short, naming is a process that needs careful consideration. You should consider the company's core business, target market, brand image and other factors, and choose a unique and easy to remember name.