With the development of social economy and the improvement of people's living standards, the domestic service industry has gradually become a popular industry. And a good name is crucial to the success of domestic service enterprises. This article will discuss how to name a domestic service enterprise so that it can not only reflect the core value of the enterprise, but also be easy to remember and spread.
1、 Naming principle
Highlight core values: the name of a domestic service enterprise should highlight its core values, such as professionalism, reliability, and thoughtfulness.
Concise and clear: the name should be concise and clear, easy to understand and remember, and avoid using obscure words and complex words.
Distinctive: The name should be distinctive, which can distinguish it from other domestic service enterprises and highlight the uniqueness of the enterprise.
Legality and compliance: names should comply with relevant laws and regulations, and avoid using words that may cause misunderstanding or violations.
2、 Naming method
Direct description method: it is named by directly describing the characteristics or service content of the enterprise, such as "satisfactory housekeeping", "warm cleaning", etc.
Symbolism: the core value of the enterprise is expressed by means of moral or symbol, such as "healthy housekeeping", "happy home", etc.
Innovative vocabulary: create new words or combine existing words to express the characteristics of the enterprise, such as "loving housekeeping", "cleaning and housekeeping", etc.
Brand law: take the enterprise brand as the name, such as "Haier Housekeeping", "Jingdong to Home", etc.
3、 Naming example
Professional housekeeping: It highlights the professionalism of enterprises and is applicable to companies providing high-end housekeeping services.
Caring housekeeping: It emphasizes the love and care of enterprises, and is applicable to housekeeping companies that pay attention to humanistic care.
Home and political harmony: combine "home" and "political harmony" to express the enterprise's vision of family harmony.
Yangguang Homestead Administration: Combine "sunshine" and "home" to express that the enterprise provides healthy and warm housekeeping services.
4、 Precautions
Consistency: In the process of naming, the consistency of corporate identity, name and brand image should be maintained to enhance the recognition of the enterprise.
Consider the target audience: When naming, consider the preferences and needs of the target audience to better attract customers.
