When a production and processing machinery equipment company needs to be named, it needs to take into account the company's core values and long-term vision, and ensure that the name is simple, easy to remember, easy to pronounce, and can attract target customers. Here are some suggestions for naming:

Highlight core values: the company's name should reflect its core values and long-term vision, which helps customers better understand the company and enhance their trust and loyalty to the company.

Simple and easy to remember: names should be simple and easy to understand, easy to remember, and avoid using obscure words or overly complex words. This will help to improve brand awareness and communication effect.

Highlight industry characteristics: the company's name should reflect the characteristics of its industry, which helps customers better understand the company's products and services.

Innovation: the name should be innovative to a certain extent, and avoid too similar to the name of competitors. This helps to improve the uniqueness and recognition of the company.

Consider cultural factors: When naming a company, you should take into account the cultural background and language habits of the target market, and avoid using words or phrases that may cause negative associations.

In short, a good company name needs to consider many factors, including core values, industry characteristics, innovation, cultural factors, etc. Only by comprehensively considering these factors can a concise, easy to remember and recognizable name be created for the company, which will help to improve the company's popularity and brand value.