Naming Strategy of Chain Home Inns

With the prosperity and development of the tourism industry, the B&B inns, as a new type of accommodation, are gradually favored by tourists. For the chain home stay hotel enterprises, it is very important to choose a good name, which can not only enhance the brand image, but also attract more potential customers. This article will discuss how to choose a good name for a chain of home stay hotels.

1、 Name Style

Regional characteristics: When naming, chain B&B inns enterprises can consider adding local names, scenic spots or cultural characteristics to make customers more likely to resonate and remember.

Natural landscape: associate the enterprise name with the natural landscape, such as mountains, water, flowers, wood and other elements, to create a natural and harmonious atmosphere, so that customers can feel the beauty of returning to nature.

Emotional atmosphere: warm, comfortable, home and other emotional words are integrated into the name to make customers feel at home and enhance brand identity.

2、 Name creativity

Innovative vocabulary: use unique words or create new words to name, so as to make the enterprise name more recognizable and attractive.

Metaphor and symbol: through metaphor and symbol, the enterprise name is associated with a certain kind of beautiful meaning, so that customers can have a beautiful association.

Short and easy to remember: the name should be short and easy to remember to facilitate customer communication and word of mouth promotion.

3、 Considerations

Target market: select appropriate name, style and creativity according to the culture and consumption habits of the target market.

Brand positioning: the enterprise name should be consistent with the brand positioning, highlighting the core value and characteristics of the enterprise.

Trademark registration: After the enterprise name is determined, trademark registration shall be carried out in a timely manner to protect brand rights and interests.

To sum up, chain B&B inns enterprises need to consider various factors when naming, combine their own characteristics and market positioning, and select a name that conforms to the brand image and is easy to spread. This will help to enhance brand awareness and reputation, and lay a solid foundation for the development of enterprises.