Naming strategy of domestic service company
1、 Principles for naming domestic service companies
Easy to remember principle: a good housekeeping service company name should be easy to remember, so that customers can easily remember when they hear or see the name.
Principle of uniqueness: In order to stand out from many domestic service companies, names should be unique to avoid confusion with other companies.
Relevance principle: the name should be related to the business of the domestic service company, and can clearly express the service scope and characteristics of the company.
Scalability principle: With the development of the company, it may be necessary to adjust the business scope or launch new services. Therefore, the name should have certain scalability and be able to adapt to the future development of the company.
Principle of legality: the company name should comply with the provisions of laws and regulations, and avoid using words that infringe the rights of others, are illegal or undesirable.
2、 Tips for naming domestic service companies
Use words with beautiful meanings, such as "home harmony", "happiness", "well-being", etc. These words can convey positive energy and increase customers' trust in the company.
Emphasize service characteristics: such as "professional cleaning", "intimate sister-in-law", "family care", etc. These words can highlight the company's service characteristics, so that customers can better understand the company's service content.
Use innovative words: such as "loving home nanny", "reassuring housekeeping", "caring housekeeper", etc. These words can increase the uniqueness of the company's name and attract customers' attention.
Combined with regional culture: if the company conducts business in a specific region, it can consider incorporating regional cultural elements into the company name, such as "Sichuan Meizi Housekeeping", "Beijing Good Housekeeping", etc.
Simple and clear: The company name should be simple and clear, and avoid using obscure words or overly complex words, so as not to cause trouble in customer memory and understanding.
3、 Precautions for naming domestic service companies
Avoid similarity: try to choose unique and creative names to avoid similarity with other companies in the same industry. If you must use common words or names, you can make them unique by adding prefixes, changing word order, etc.
Avoid infringement: when naming the company, make sure not to infringe any trademark, copyright and other rights. If specific words or signs need to be used, trademark inquiry or copyright confirmation shall be carried out in advance.
Trademark registration: In order to protect the company's brand image and intellectual property rights, it is recommended to register the trademark in time after naming the company. Trademark registration not only helps protect the company's brand, but also improves the trust of customers in the company.
