It is very important to give a proper name to the film and television advertising company, which not only helps to shape the brand image, but also attracts potential customers. Here are some key elements and techniques of naming, as well as some examples of creative names.
Key elements and techniques
Clear positioning: the name should reflect the company's core value and business positioning. For example, if the company focuses on producing high-quality film and television advertisements, the name should include words related to film and television, advertising or creativity.
Easy to remember and pronounce: A good name should be easy to remember and pronounce. Avoid using overly complex or obscure words, and ensure that names are pronounced smoothly in multiple languages.
Uniqueness: Avoid being too similar to the existing company name to avoid confusion. Uniqueness contributes to brand recognition and memory.
Profound moral: if possible, try to make the name have a certain moral or symbolic meaning, which can make the brand more attractive.
Trademark and legal issues: Before the name is determined, trademark and legal review should be carried out to ensure that the selected name has not been registered and used by others to avoid legal disputes.
Example of creative name
Shining image: It combines "Shining" and "Yinghua" (the Japanese expression of "movie"), implying the brightness and brilliance of film and television.
Dream image: The combination of "dream" and "image" represents the creation of images in dreams.
Vision advertising: "Vision" means a broad vision, and "advertising" directly indicates the company's business direction.
Inspiration wing: It symbolizes the flight of creativity and inspiration, and is suitable for a company that pays attention to creativity and freedom.
Dream workshop: "Dream" conveys unrealistic and idealized feelings, while "workshop" implies the center of production and creation.
These are just some basic suggestions and examples. In the actual naming process, it needs to be adjusted according to the specific situation and market positioning of the company.
