Naming strategy for chain companies of educational institutions
With the continuous expansion of the education market and the intensification of competition, more and more entrepreneurs choose to enter the education industry and set up chain education institutions. And a good name is one of the keys to the success of educational institution chain companies. This article will discuss how to name educational institution chain companies to attract potential customers and establish brand image.
1、 Naming principle
Simple and easy to remember A good name should be concise and easy to remember. Avoid using words that are too complex or difficult to spell.
Highlighting characteristic names should highlight the characteristics and advantages of educational institution chain companies, such as curriculum, teaching methods, etc.
The name that conforms to the brand image should conform to the brand image and positioning of the chain company of educational institutions to establish a professional and reliable impression.
2、 Naming method
Name the target audience according to the characteristics and needs of the target audience, such as "little dreamers" for children and "future leaders" for high school students.
Name it according to the characteristics of the course or teaching methods, such as "enjoy learning English" and "thinking mathematics".
Name the founder or team name or characteristics of the founder or team, such as "Teacher Li Education" and "Source of Wisdom".
Names based on place names or cultures, such as "Beijing Context" and "Chinese Culture Institute".
Create new words or phrases by creating new words or phrases to highlight features or express brand ideas, such as "excellent learning education" and "liberal arts college".
3、 Precautions
Avoid duplication with existing brands When choosing a name, you should check the trademark registration to avoid duplication with existing brands.
Ensure that the name is legal and compliant When selecting a name, ensure that the name is legal and compliant, and does not contain bad information or immoral meanings.
Keep brand consistency When choosing a name, keep brand consistency to ensure that the name is consistent with the brand image and positioning.
