Naming a loan intermediary company is an important decision-making process, which needs to take into account many factors, including the company's positioning, target market, brand image, and ease of memory and pronunciation. Here are some suggestions for naming:

Direct description: Directly use "loan intermediary" as part of the company name. This allows potential customers to clearly understand the company's business scope.

Metaphor or symbol: The use of metaphorical or symbolic names can more implicitly convey the core values or characteristics of the company. For example, "Rongtongbao Loan Agency" implies that the company can bring wealth and opportunities to customers.

Innovative vocabulary: creating a new word as a company name can make it unique and easy to remember. For example, the name "Yidaitong Intermediary" can express the convenience of the loan process.

Geographic location: consider using names related to the location or business scope of the company to enhance the recognition of local customers. For example, "Shanghai Lengtong Agency".

Easy to remember: choose a simple and easy to remember name, so that customers can easily recall the name of the company when they need loan services.

Cultural sensitivity: ensure that the name is appropriate in the cultural context of the target market, and avoid using words that may cause negative associations.

Uniqueness: Avoid being too similar to the name of an existing company to avoid confusing customers.

Registered trademark: consider the registered company name as a trademark to protect the company's brand image and market positioning.

Reflect professionalism: reflect the professionalism and reliability of the company in the name, for example, use "professional loan intermediary" as part of the company name.

Strong adaptability: ensure that the name can effectively convey the company's core information in different publicity channels and media.

When choosing a company name, be sure to conduct market research and trademark inspection to ensure the uniqueness and applicability of the name.