When naming a construction engineering company, we need to consider the company's positioning, brand image, target market and customers' psychological needs. A good company name should be concise, easy to remember, attractive, and able to convey the company's core values and vision.

Here are some suggestions for naming:

Highlight professionalism: the company name can highlight the professionalism in the field of construction engineering, such as "XX Construction", "XX Project", etc., so that customers can trust the company's strength and experience more.

Emphasize quality: the company name can emphasize quality and reliability, such as "XX construction quality", "XX project quality", etc., so that customers can choose the company's services more confidently.

Highlight features: the company name can highlight its own characteristics and advantages, such as "XX green building", "XX intelligent project", etc., so that customers can pay more attention to the company's characteristics and advantages.

Concise and clear: the company name should be concise and clear, not too complex or difficult to spell. This can facilitate customer memory and communication, and improve the company's popularity and brand value.

Consider cultural factors: the company name should consider local cultural factors and customer psychological needs. For example, in traditional culture, words such as "dragon", "phoenix" and "hua" have auspicious and beautiful meanings, while in western culture, words such as "innovation", "excellence" and "specialty" have positive meanings.

In a word, a good company name should be able to highlight the company's professionalism, quality, characteristics and brand image, but also be concise, easy to remember and spell. When choosing a company name, we also need to consider the psychological needs of the market and customers, as well as the feasibility and legality of trademark registration.