It is crucial to choose a good name for the fund company, because it can reflect the company's core values and vision, and also help to improve the company's visibility and attractiveness. Here are some suggestions for naming:

1. Clarity:

The name should be clear and can quickly convey the company's business and objectives. For example, if the company focuses on environmental protection investment, it may consider to name it "green capital" or "ecological investment".

2. Simplicity:

The name should be short and easy to remember, and avoid using words that are too complex or difficult to spell. For example, "UBS Group" is a concise and easy to remember name.

3. Uniqueness:

In order to stand out in the competitive market, the company name should be unique and novel. Consider using symbolic or innovative words to describe the company.

4. Cultural sensitivity:

The name should conform to the cultural background and values of the target market. For example, in China, names usually contain auspicious meanings, such as "Ping An Bank" or "China Merchants Bank".

5. Brand consistency:

The name should be consistent with the company's brand image and value. For example, if the company advocates innovation and technology, it can consider naming it "Silicon Valley Capital" or "Digital Fund".

6. Scalability:

The name should consider the future development and allow the company to maintain a consistent brand image when expanding its business scope or entering new markets in the future.

7. Protection:

After the company name is determined, the trademark and name shall be checked to ensure that there is no infringement, and the name can be used for registration.

In a word, to choose a good name for a fund company requires comprehensive consideration of many factors, including clarity, simplicity, uniqueness, cultural sensitivity, brand consistency, scalability and protection. By carefully considering these factors, we can choose a good name for the company, thus enhancing its popularity and attractiveness.