1. Naming method of tourism service enterprises
With the vigorous development of tourism, more and more people begin to pay attention to the naming of tourism service enterprises. A good name can not only attract customers' attention, but also enhance the popularity and brand image of the enterprise. So, how to choose a good name for tourism service enterprises? Here are some naming methods and techniques.
2. Highlight features
The name of a tourism service enterprise should highlight its own characteristics and advantages, so that customers can clearly understand the characteristics and selling points of the enterprise. For example, if the enterprise mainly provides high-end tourism services, it can be named "Luxury Tour", "Noble Tour", etc; If the enterprise mainly provides parent-child tourism services, it can be called "parent-child journey", "baby trip", etc.
3. Simple and easy to remember
A good name should be simple and easy to understand and remember, so that it can be better spread and promoted. Avoid using obscure words and overly complex names, and try to choose simple and easy to remember words. For example, "Ctrip Travel", "Where to Travel", etc.
4. Rich in cultural connotation
Tourism itself has rich cultural connotation, so the names of tourism service enterprises can also be full of cultural flavor, so that customers can feel the cultural heritage and taste of enterprises. For example, "Dunhuang Tour", "Great Wall Tour", etc.
5. In line with the target market
The name of the enterprise should meet the characteristics and needs of the target market, so as to better attract customers. For example, if the target market of the enterprise is young people, it can be called "free travel", "backpacker", etc; If the target market of the enterprise is family users, it can be called "parent-child tour", "family tour", etc.
6. Innovation
In addition to the above aspects, the name of an enterprise can also be innovative to a certain extent, so that customers can feel the vitality and creativity of the enterprise. For example, "Flying Pig Travel", "Tuniu Travel", etc.
