How to make a good name for business enterprises

As an enterprise engaged in commodity trade, the importance of its name is self-evident. A good name can not only enhance the image of the enterprise, but also enhance consumers' trust and recognition of the enterprise, thus increasing the market share and sales of the enterprise. So, how to get a good name for a business enterprise? This article will discuss from the following aspects.

1、 Simple and easy to remember

A good business enterprise name should be simple and easy to remember, which is conducive to improving the popularity of the enterprise. Too complicated names are not only easy to forget, but also increase the difficulty of enterprise publicity. For example, "Jingdong", "Tmall", "Ctrip" and other names are very simple and easy to remember, which is easy to impress.

2、 Industry related

The name of a business enterprise should be related to the industry it is engaged in, so that consumers can associate the name with the business activities they are engaged in. For example, the names of "Suning E-shop", "Gome", and "Didi Chuxing" are closely related to the industry they are engaged in.

3、 Featured

A good business enterprise name should have characteristics, which will help the enterprise stand out from many competitors. For example, "Vipshop", "Dangdang", "Jumeiyoupin" and other names have certain characteristics and are easy to remember.

4、 With cultural connotation

A good business enterprise name should have cultural connotation, which is conducive to improving the image and value of the enterprise. For example, names such as "Huawei", "Xiaomi" and "Lenovo" have certain cultural connotations, which are easy to make people feel good.

5、 Consider internationalization

With the continuous development of globalization, more and more commercial enterprises have begun to enter the international market. Therefore, internationalization should be taken into consideration when naming names, and names with specific regional color should be avoided. For example, "Alibaba", "Tencent", "Baidu" and other names have a certain international color and are easily accepted by people from different cultural backgrounds.

In a word, when naming business enterprises, they should pay attention to simplicity, industry relevance, characteristics, cultural connotation and international factors. Only in this way can we have a good and attractive name, so as to enhance the image and value of the enterprise.