Taxi hailing service enterprise naming strategy
With the progress of science and technology and the popularity of the Internet, the traditional taxi industry has gradually combined with online taxi hailing services to form a new market. In this market, how to give a taxi hailing service enterprise a name that is both in line with the characteristics of the industry and attractive is crucial to the improvement of the brand image and market competitiveness of the enterprise.
1、 Naming principle
Simple and easy to remember: a good name should be concise and clear, easy to remember and spread. An overly complex name will make it difficult for people to remember, thus affecting the brand image of the enterprise.
Highlights: The name should highlight the main business and characteristics of the enterprise, so that people can see what the enterprise does at a glance.
Creative: A creative name can attract people's attention and increase the exposure of enterprises.
Avoid similarity: avoid similarity with the names of other enterprises to avoid confusion and misunderstanding.
2、 Naming method
Direct naming method: it is directly named after the main business or characteristics of the enterprise, such as "Didi Chuxing", "Kuaidi Taxi", etc. This naming method is simple and easy to spread.
Abstract allegorical method: use abstract words or symbols to symbolize the characteristics and ideas of the enterprise, such as "easy to do", "easy to reach", etc. This naming method is creative, but people need to understand the meaning behind it.
Regional culture law: place names or cultural elements of the enterprise location are integrated into the name, such as "Shanghai Taxi", "Guangzhou Taxi", etc. This naming method can increase the regional characteristics and cultural connotation of enterprises.
Industry Customary Law: It is named according to the habits and characteristics of the industry, such as "Ctrip Travel", "Where to Travel", etc. This naming method can highlight the main business and characteristics of the enterprise, but it needs to conform to the habits and norms of the industry.
3、 Notes on naming
Avoid using obscure words or phrases to avoid increasing the difficulty and cost of communication.
Avoid using exaggerated or false words to avoid giving people a false impression.
Avoid using names similar to competitors to avoid confusion and misunderstanding.
Avoid using words or symbols that violate national laws and regulations.
