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home page > > How to name a domestic service company

How to name a domestic service company

Source: www.qierge.net Author: Qi Erge Time: 2014-12-13 13:38 Views: 667

How to name a domestic service company?

1、 Starting from the company's positioning

The positioning of the domestic service company is to provide customers with high-quality family services, so this positioning should be taken into account when naming it. We can start from the following aspects:

1. Emphasize service quality and professionalism:

Words related to housekeeping services, such as "home", "family service center", "housekeeping network", etc., can be added to the name, which can highlight the nature and professionalism of the company's services.

2. Highlight the company's characteristics and advantages:

If the company has its own unique characteristics and advantages, it can be added to it when naming, such as "Maternal and Infant Care Housekeeping Company", "Professional Cleaning Housekeeping Company", etc.

3. Consider memorization and brand image:

A good company name should be easy to remember and spell, and it should also be conducive to building a brand image. Therefore, the use of obscure words and strange homonyms should be avoided when naming.

2、 Starting from the target market

Who is the target market of domestic service companies? What requirements do these people have for the company name? These are the issues to be considered when naming.

1. Naming strategies for different target markets:

If the target market of the company is young families, some fashionable, fresh and warm elements can be added to the name; If the company's target market is high-end customers, some high-end, quality and noble elements can be added to the name.

2. Consider geographical factors:

If the company's main business is in a specific region, some elements related to the region, such as place names and cultural characteristics, can be added to the name.

3、 Starting from company culture

What is the culture of domestic service companies? What are the company's values, mission and vision? These are the issues to be considered when naming.

1. Emphasize company values:

If the company's values are integrity, professionalism, innovation, and top service, these elements can be added when naming, such as "honest housekeeping", "professional cleaning", etc.

2. Reflect the company's mission and vision:

If the mission of the company is to enable every family to enjoy high-quality housekeeping services, and the vision is to become a leading domestic service provider in the country, these elements can be added to the name, such as "Home Dream Home Economics", "Good Home Economics", etc.

In short, the name of a domestic service company should be comprehensively considered from the company's positioning, target market, company culture and other aspects to create a name that is easy to remember, spell, spread and has excellent brand image.

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