Company named after animals: unique, vivid and easy to remember
With the continuous change of the business environment, company naming is becoming more and more important. A good company name can not only attract customers' attention, but also convey the company's values and brand image. When naming, many companies choose to use animal names to increase their uniqueness and interest.
1、 Benefits of using animal names
Uniqueness: The use of animal names can avoid the similarity of company names and make the company stand out from many competitors.
Vividness: Animal names are vivid and vivid, making it easier for people to remember company names.
Easy to remember: Animal names are often highly recognizable, which helps to improve the company's popularity.
2、 How to select an animal name
Consider brand positioning: When choosing animal names, first consider the company's brand positioning. For example, if the company is positioned as environmental protection and ecology, it can choose animal names related to ecology, such as "green dragonfly", "blue whale", etc.
Consider target audience: the target audience of the company is also an important factor in selecting animal names. For example, if the target audience of the company is young people, you can choose some fashionable and cool animal names, such as "Panther", "Purple Fox", etc.
Consider the cultural background: under different cultural backgrounds, animals have different meanings and symbolic meanings. Therefore, cultural background should be taken into consideration when choosing animal names. For example, in Chinese culture, "dragon" has auspicious and noble meanings, while in Western culture, "dragon" is regarded as a symbol of evil.
3、 Case study of using animal names
Tencent: As one of the Internet giants, Tencent uses the animal name "penguin". Penguin's image is cute and friendly, which is very consistent with the company's image. In addition, Penguin also has a high degree of recognition, which helps to improve the company's popularity.
JD: The e-commerce giant JD uses the animal name "dog". The image of dog loyalty and friendliness is very consistent with the company image. In addition, "dog" is also easy to remember and spread, which helps to improve the company's popularity.
Meituan: Meituan uses the animal name "cat". The cat is docile and cute, which is very consistent with the company image. In addition, "cat" also has cute and amiable characteristics, which helps to improve the company's popularity.
In short, it is a very interesting and practical method to use animal names to choose company names, which can make the company stand out from many competitors and convey the company's values and brand image. However, it is necessary to pay attention to the selection of appropriate animal names to meet the company's brand positioning, target audience, cultural background and other factors. At the same time, it is also necessary to consider the easy to remember, easy to spread and uniqueness of the name Only in this way can we create a successful company name so that the company can achieve better development in the business environment
