When naming your machinery company, consider several key factors: company positioning, target market, brand image, readability and memory. Here are some suggestions for naming:

1. Direct simple type: If your company mainly produces certain types of machinery, it can be directly named after products or services. For example, "Heavy Machinery Company" or "Agricultural Machinery Company". This naming method is straightforward and easy for customers to understand and remember.

2. Innovative: If you want your company name to be innovative and forward-looking, you can consider using some new words or combining common words to create new meanings. For example, "Mechanical Intelligence Company" or "Mechanical Power Company".

3. Regional culture type: If your company mainly operates in a specific region, you can consider incorporating regional culture elements into the company name. For example, "Huaxia Machinery Company" or "Northeast Machinery Company".

4. Historical heritage: If your company has a long history and heritage, you can consider reflecting this in its name. For example, "Centennial Machinery Company" or "Time honored Machinery Company".

5. Moral: You can convey your company's ideas and values through the company name. For example, "Lean Machinery Company" or "Green Machinery Company".

Whichever way you choose, make sure your company name is easy to read, write, remember, and relate to your products or services. At the same time, make sure that your company name is not similar to the name of other companies to avoid confusion and legal disputes.