With the increasing attention paid to the source and quality of food, the agricultural industry has gradually received more attention. In this industry, a successful agricultural company needs not only high-quality products, but also a unique, concise and easy to remember name to improve brand awareness. This paper will discuss the principles, techniques and case studies of naming agricultural companies, with a view to providing enlightenment for relevant enterprises.

When naming agricultural companies, the following principles should be followed:

Combination with local culture: the name of an agricultural company should be combined with the cultural traditions and customs of the region to increase brand recognition and affinity. For example, if the company is in the southwest region, you can choose a name that conforms to the cultural characteristics of local minorities; If the company is in Jiangnan area, you can choose a name with water characteristics.

Highlight agricultural characteristics: the name of an agricultural company should highlight its agricultural field and characteristics, such as green organic, ecological planting, etc., so that consumers can quickly understand the company's main business.

Concise and easy to remember: The company name should be simple and easy to remember, avoiding the use of obscure words and complex words, so that consumers can easily remember and spread.

Uniqueness: The name of an agricultural company should be unique to avoid confusion with other companies to increase brand recognition.

The following techniques can be used in naming:

With rhetorical devices: through the use of rhetorical devices, such as metaphor, personification, exaggeration, etc., the company name can be more vivid, interesting, and easy to remember. For example, the company can be named "Green Home" to highlight its environmental protection concept and organic planting method.

Highlight brand characteristics: the name of an agricultural company should reflect the characteristics and core values of its brand, such as safety, health, environmental protection, etc. For example, the company can be named "Ecological Valley" to highlight its characteristics of focusing on ecological environment protection and high-quality grain planting.

The following are some successful naming cases of agricultural companies and their successful reasons:

"Green Home": the name successfully integrates the concepts of green, health, environmental protection, etc. into the company name, highlighting the company's main business and characteristics. At the same time, the combination of words is easy to remember and spread.

"Hundred Orchards": the name closely links the company with fruit planting, and conveys the company's service concept of providing various fruits. The vivid name easily reminds consumers of the beautiful orchard scene.

"Mushroom Workshop": the name closely combines the company with mushroom planting, and conveys the company's service concept of providing various mushroom products. The name is unique and interesting, which is easy for consumers to remember.

The naming of agricultural companies is of great significance for improving brand awareness and competitiveness. In the process of naming, we need to follow the principles of combining with the local culture, highlighting agricultural characteristics, simplicity and uniqueness. At the same time, rhetorical techniques and techniques such as highlighting brand characteristics can be used to enhance the attractiveness and memorization of company names. By learning from successful cases of naming agricultural companies, we can better grasp the principles and techniques of naming and choose a good name for related enterprises.

In future research, we can further explore how to integrate more regional culture and agricultural characteristics into the company name, and how to use innovative thinking and methods to choose a more distinctive name for the company. At the same time, we can also study the preference of company names of different age groups and consumer groups in order to better meet the market demand.