When people realize that their work is busy and their social circle is limited, it often leads to a result: it is difficult to find a suitable partner. Therefore, marriage companies came into being. These companies provide a platform for people to meet new people in a controlled and safe environment. However, for those who want to establish a marriage company, how to get a striking name is an important problem they face. Next, we will provide some suggestions on how to name a marriage company.
Identify target markets and positioning
Before naming your company, you need to determine your target market and positioning. The target market of marriage companies is usually those who want to find a suitable partner and get married. Therefore, your company name should be related to this market and should convey your company's positioning.
Choose a simple and easy to remember name
A good company name should be concise and easy to remember, spell and pronounce. This will help your company be accepted and remembered more quickly.
Emphasize the theme of marriage and love
Since it is a love and marriage company, your name should be related to the theme of love and marriage as much as possible. For example, "love", "heart to heart", "matchmaking" and so on. These names can immediately remind people of the main services your company provides.
Highlight your unique selling points
If your marriage company provides special services, such as services for a specific group, you should highlight these selling points in the name. For example, "city lovers", "white-collar marriage" and so on.
Consider the registrability of brand name
When selecting a name, you need to ensure that the name has not been registered or used by other companies. You can confirm this by inquiring trademark registration information or consulting professional lawyers.
Finally, let's look at some actual naming cases of marriage companies:
"Century Jiayuan": This name conveys that the marriage platform provided by the company is Century Jiayuan, which helps people to get a good marriage.
"Lily Network": Lily is a plant symbolizing purity and happiness. This name conveys that the company hopes that every new couple can be as pure and happy as Lily.
"Zhen'ao.com": This name conveys that the company hopes that every new couple can cherish the love they have found.
"Matchmaker": In traditional Chinese culture, matchmaker is the nickname of matchmaker, which conveys that the company hopes to be a matchmaker for people to find partners.