In recent years, it is not difficult to find that Chinese Internet companies tend to use animal and plant names when naming. This trend not only reflects the creativity and uniqueness of the company, but also is closely related to traditional culture, user psychology and brand communication.

1、 Traditional cultural factors

Since ancient times, China has a tradition of naming itself after natural elements, such as landscapes, plants, animals, etc. This tradition can be traced back to ancient poetry, mythology and folklore. The naming of Internet companies has also been influenced by this traditional culture. For example, "Alibaba" is taken from the story of Alibaba and the Forty Thieves in Arab folktales, reflecting the association between its business and stories.

2、 User psychological factors

Internet companies also take into account the psychological needs and preferences of users when naming. The company name named after animals and plants often gives people a feeling of kindness, nature and loveliness, which is easy to arouse the resonance and goodwill of users. For example, "Tencent" takes the image of Penguin, giving people a lovely and close feeling, making the brand more easily accepted and recognized by users.

3、 Brand communication factors

The naming of Internet companies is crucial to the spread and promotion of brands. The company name named after animals and plants is easy to remember, understand and spread, which is conducive to improving brand popularity and reputation. For example, "Jingdong" is taken from an insect, namely "Jingdie". The name has a strong local color, which is conducive to promoting the brand in the local market.

To sum up, the reasons why Chinese Internet companies like to use animals and plants in naming are mainly influenced by traditional culture, user psychology, brand communication and other factors. This trend not only reflects the creativity and uniqueness of the company, but also helps to improve brand awareness and reputation.