The company name should be coordinated with the company's brand image to ensure consistency and coherence. For example, Apple's name carries a high-end, innovative and well-designed image, which complements the company's products and services. Similarly, the name of Samsung Group conveys a global, technologically advanced and diversified image, which is consistent with the company's strategic positioning.

Naming policy example:

Get inspiration from the characteristics of products or services

For example, Skype's name comes from "sky" and "peer", highlighting its video chat and instant messaging functions.

Use puns or homophones

For example, GoDaddy's name uses the homonym of "go" and "dad" to create an attractive and easy to remember name.

Use emotional words

For example, Slack's name conveys a relaxed and informal communication atmosphere, which is consistent with the positioning of the team collaboration platform.

Utilize geographical location or cultural elements

For example, Amazon's name originates from the Amazon female warrior in Greek mythology, reflecting the geographical location and cultural elements of the company's origin in Seattle, the United States.

Choosing a good company name is a key task, which requires strategic thinking and careful consideration. In the process of naming, technology companies should consider the relevance to their business scope, creativity and uniqueness, simplicity and easy to understand and facilitate memory, and coordination with their brand image. By adopting an appropriate naming strategy, the company can convey its core values, characteristics and positioning, so as to stand out in the competitive market.