In today's business world, department stores, as a traditional business model, still occupy an important position in the market. With the rise of e-commerce, the operation mode of department stores is constantly innovating and upgrading. This article will focus on the naming of department stores and discuss how to choose a name with commercial characteristics and cultural heritage for the company.

First of all, naming is very important for a department store. A good name should be able to accurately express the company's business philosophy, characteristics and target market, and it should also be easy to remember and pronounce. When naming, the following factors can be considered:

Highlight business characteristics

The main business of department store trading companies is commodity trade, so the characteristics of trade can be highlighted when naming. For example, you can use the words "business", "trade", "transaction", "mall" to emphasize the business attributes of the company.

Emphasize company characteristics

In addition to business characteristics, you can also emphasize the characteristics of the company by name. For example, if the company has a complete range of goods, we can consider using the words "full", "wide", "expo" and so on; If the company's service quality is excellent, we can consider using the words "excellent", "elegant", "high", etc.

Create brand value

In addition to the above two points, you can also create brand value through naming. For example, you can use some auspicious and rich words, such as "gold", "treasure", "blessing", to create a high-end and luxurious image; Or use some interesting and friendly words, such as "fun", "fun", "play", to create a relaxed and lively image.

Based on the above three considerations, we can choose a name rich in commercial characteristics and cultural heritage for the company, such as "Wanshang Trade", "Whole Product Selection", "Jinbao Mall", "Tesco World", etc. These names not only highlight the company's main business and characteristics, but also are easy to remember and spread, which is conducive to improving the company's popularity and reputation.

In a word, the naming of department stores is very important and should be carried out in combination with the company's characteristics, business philosophy and target market. A good name can not only accurately convey the company's information, but also create brand value and improve the company's market competitiveness and influence.