To start a media company, you need to make full preparations. The following are some key preparations:

1. Market research Before setting up a media company, it is necessary to conduct market research to understand market demand and competition. This can help you determine the company's positioning and business scope, and develop appropriate marketing strategies.

2. Making a business plan Making a business plan is an important step in setting up a media company. The business plan should include the company's objectives, business scope, market positioning, financial budget and marketing strategy. The business plan can help you better understand the company's operation and development direction, and prepare for future development.

3. To find suitable partners, media companies need to cooperate with various partners, including customers, suppliers, advertising agencies, etc. Before setting up a media company, it is necessary to find suitable partners and establish a good cooperative relationship to ensure the smooth operation of the company's business.

4. Recruitment of suitable talents Media companies need to recruit suitable talents, including editors, journalists, photographers, designers, sales personnel, etc. When recruiting talents, we need to consider their professional skills, work experience and teamwork ability.

5. Choosing the right office space Media companies need to choose the right office space to meet the company's business needs. The office should be located in an area with convenient transportation and prosperous business, and the budget and scale of the company should be taken into account.

6. To purchase necessary equipment and software, media companies need to purchase necessary equipment and software, including computers, cameras, recording equipment, design software, etc. These equipment and software can help the company to better complete the task and improve work efficiency.

7. To establish brand image, media companies need to establish their own brand image, including company name, logo, slogan, etc. Brand image can help the company to establish a good reputation and image in the market and attract more customers and partners.

In a word, setting up a media company needs to make full preparations, including market research, formulating business plans, finding suitable partners, recruiting suitable talents, selecting suitable office space, purchasing necessary equipment and software, and building brand image. Only by making these preparations can we ensure the smooth operation and success of the company's business.